Advertise on ChatGPT.
Straight to your customer.
Show up in ChatGPT alongside the exact prompts your customers are typing, with AI agents that create 1,000+ ads matched to that context, build a dynamic landing page for each, launch them, report on performance daily, and optimize in real time based on what converts.
Trusted by thousands of marketing teams including
Lapis ChatSense is your copywriter, designer, media buyer, and analyst.
Creative, launch, and optimization in one platform that gets your ads to customers faster and keeps them getting better.
Generate headlines
Describe your product and Lapis writes click-worthy headlines tuned to how people actually ask ChatGPT for what you sell.
Write descriptions
Lapis matches the tone and length of every conversation and crafts copy that reads like a natural answer.
Upload your brand
Lapis turns your brand assets into on-brand visuals that meet every ChatGPT ad spec and look unmistakably yours.
Launch in one click
Lapis handles submission, formatting, and compliance, then takes your campaign live in minutes.
Optimize automatically
Lapis reads live performance and tunes your headlines, descriptions, and targeting toward the ads that win.
Reach 800M+ users
People ask ChatGPT about everything from dinner plans to software decisions. Lapis places your ads on the questions that show buying intent.
Built, launched, optimized.
All in one place.
Lapis builds your ChatGPT ad, launches it, and keeps optimizing it in real time. Every campaign goes live fast and keeps getting better.
On-brand, every time.
Lapis reads your logo, colors, fonts, and voice straight from your website and makes every ChatGPT ad unmistakably yours.
Live in minutes.
Lapis handles submission, formatting, and platform compliance automatically and takes you from idea to a live campaign in minutes.
Always getting better.
Lapis monitors performance and tests variations of your headline, description, and image, then scales the winners on its own.
Straight to the moment of intent.
ChatGPT users ask specific questions with clear purchase intent, and your ad reaches them when they are ready to buy.
Frequently asked questions
Lapis AI agents handle your ChatGPT ads end-to-end, from creative generation to deployment and optimization. Sponsored cards appear below ChatGPT's response, matched by conversation topic rather than behavioral profiling. Ads reach roughly 85% of ChatGPT's 800M+ weekly users on the Free and Go tiers.
Lapis agents are your copywriter, designer, media buyer, and analyst in one platform. They handle creative generation, campaign setup, deployment, and ongoing optimization, learning from every result so your ads keep winning over time.
Yes. Lapis AI agents continuously learn from campaign performance data to automatically improve your ads. ChatGPT's 800M+ weekly users ask specific questions with clear purchase intent, and agents optimize your creative to reach the highest-value conversations.
ChatGPT ads are contextual, matching the real-time conversation topic rather than relying on search keywords or behavioral profiles. Lapis AI agents automatically optimize your creative for this format, learning from every result to reach users at the moment they ask about problems your product solves.
ChatGPT ads run on a CPC ($3-$5 per click) or CPM ($25-$60 per thousand impressions) model with no minimum spend. OpenAI's self-serve Ads Manager at ads.openai.com is open to all US advertisers. Lapis AI agents automatically optimize your spend by learning which creative drives the best results.
Ads appear to users on ChatGPT's Free and Go ($8/month) tiers in the US, Canada, Australia, and New Zealand, roughly 85% of ChatGPT's 800M+ weekly users. Plus, Pro, Business, Enterprise, and Education subscribers do not see ads, and neither do users under 18.
ChatGPT ads use context hints based on the real-time conversation topic. Lapis AI agents learn which contexts drive the best results and automatically adjust your creative to improve performance over time. OpenAI does not sell user data, and reporting is aggregated and non-identifying.
Yes. Lapis AI agents automatically improve your paid ads across a variety of platforms from a single workflow. Same brand assets, one dashboard, and agents that learn from every result to optimize performance wherever your ads run.
Put your ad in the conversation.
Lapis creates, launches, and optimizes ChatGPT ads that win you customers.