Import Your Product Catalog
Tip
This is a guide on how to use Lapis' Product Catalog, which allows you to import the products on your website to create ads.
1
Start by logging into your Lapis Dashboard, which you can find at https://www.trylapis.com/dashboard/
2
Click "Products"
3
Click "Import Products"
Tip
Depending on how many products you have on your website, once you click "Import Products", this process will typically take about 2-3 minutes.
While the import runs, decide what you want this ad to optimize for: product-forward visuals, promotional messaging, or brand storytelling. Knowing this ahead of time helps you prompt more precisely in the next steps.
4
Refresh the catalog to confirm that all products have been successfully imported.
Tip
If your catalog does not appear immediately, refresh to ensure the import process has completed. Right now, we can only support 99 products from your catalog. If you need more than this, reach out to support@trylapis.com or start a chat with us using the Intercom module in the lower right hand of the screen of your dashboard.
Select a Product for Your Ad
5
Lapis uses the @product-slug to anchor the product image and metadata inside generated ads.
6
Now that we've identified a product that we want to use in an ad, click the product and navigate to the top of the product catalog.
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Ensure that this is the product that you want to use. If it's not, you can click on another product or press the X button to replace it.
8
Click "Use in Ad Studio"
Tip
If you plan to test multiple product variants (gold vs silver), try generating one baseline version first before switching SKUs.
Create Your Ad in Ad Studio
9
Now that we're back in Ad Studio with the product slug, click the text box to start generating ads using natural language.
For this product specifically, we'll type in "Create me a minimalistic ad that uses this bracelet as the focal point of the ad."
Tip
Unlike traditional design tools, Lapis lets you edit ads using plain language instructions. For example:
- "Make the headline more direct"
- "Generate 5 variants that use more empty space"
- "Change this to feel more premium"
- "Emphasize speed and ease of use"
Lapis interprets these instructions and updates the ad accordingly, removing the need for manual design or copywriting work.
This makes designing ads fast and accessible, even for non-designers.
10
Now that we've specified the product slug and the type of ad we want to generate with Lapis, we can refine the size further. From here, you can click on the WhatsApp button that also includes aspect ratio to change our settings.
11
Select the social media network that you want to post to. We currently support WhatsApp, Instagram, Facebook, LinkedIn, and Google.
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Since we want to export it to Instagram and post it to our feed, we'll select the 1:1 aspect ratio, also known as a "Square post".
Alert
Be careful to not remove the product slug here, otherwise, you'll need to route back to the Products page to add it again!
13
Double check that you have the right product slug, text, and size in the Ad Creator. If everything looks good, click the arrow button to start the generation process.
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Lapis is now generating the creative based on your prompt and selected product reference. This process will take about a minute!
Refine Your Ad
15
We have generated an ad! But it's not quite what we wanted.
Tip
Now that we have our first output, think about what elements should change. Being precise in your requests helps (for example: "lighter background" or "larger product image").
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Let's navigate down to the chat window and click the "Describe changes you want..." field.
17
This ad looks strong, but the product and background can be refined. Using the text box, we can refine the creative to use the white gold version of the bracelet and switch the background to a light pink tone to better match the desired aesthetic.
"Let's use the white gold version of the bracelet and let's do a light pink background instead."
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When you're done with your edits, you can press the arrow key to start generating a new variant.
Tip
Adding "Give me 3 variants" allows you to compare multiple refined outputs quickly.
Download Your Ad
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We've generated an ad that we're satisfied with. Let's go ahead and download it.
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Click "Download"
Tip
Before downloading, quickly confirm headline readability and image placement.
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Once you are satisfied with the creative, you can select the specific variant that you want to export.
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Click "Download" to save the image to your device!
If you're still not satisfied, you can keep refining the ad by using the text box and downloading it once you get to a state that you're comfortable with.
Tip
This is your ready to use output for uploading into ad managers, sharing with stakeholders, or adding to a creative library. Before downloading, confirm you're downloading the right variant.