Job to be done
Start with what the audience is trying to accomplish, not a demographic label.
4.9 / 5on G2
A reason to carefor every audience
Turn approved audience insights into distinct hooks, benefits, proof, visuals, and calls to action. OmniSense helps performance teams build meaningful message variations without rebuilding every ad by hand.
Trusted by 1,500+ marketing teams including
A complete messagefor every audience that matters.
Translate the audience brief into creative differences a buyer can actually recognize and your team can actually test.
Hook
Open with the problem, aspiration, or moment most relevant to that audience.
Benefit
Choose the product value that answers the audience’s specific reason to care.
Proof
Use the evidence that responsibly addresses the audience’s main hesitation.
Visual direction
Pair the message with imagery and composition designed for the same context.
Call to action
Match the next step to the audience’s stage and level of readiness.
Give every audiencea sharper brief.
Bring in existing personas or build a reviewable starting point from your product and market. Capture needs, objections, proof, use cases, and exclusions before generating the ad.
Change the reason to care,not just the label.
Let the message, image, benefit, proof, and CTA move together so every version represents a clear audience hypothesis instead of a cosmetic edit.
Keep one offerrecognizably on brand.
Use the same approved product truth and identity while adapting the argument to each audience’s job, motivation, and hesitation.
Build enough variationto learn.
Explore distinct hooks and visual directions for each approved audience without creating more variants than the campaign can meaningfully evaluate.
Test audience-message pairsyou can explain.
Label the hypothesis behind every direction, launch a focused matrix, and use live delivery and conversion data as the source of truth.
Carry the winning reasoninto the next campaign.
Use results to refine the message matrix, then create the next direction from what the audience response actually supported.
How it works
From campaign context to the next informed decision.
01
Choose the audiences
Import approved personas or define the few segments that matter for this campaign, including exclusions and sensitive boundaries.
02
Map the message
Connect each audience to a job, motivation, objection, proof point, visual direction, and appropriate next step.
03
Generate and review
Create channel-ready variants, then reject anything generic, stereotyped, unsubstantiated, or off brand.
04
Test what matters
Launch a focused matrix and use real delivery and conversion data to choose the audience-message pair worth refining.
Choose how you want to build audience creative.
Create and test the variants yourself, or work with Lapis agents and a strategist across supported campaign workflows.
Self-serve
Create and launch your own ads.
Basic
$99/mo
25 credits / month- Meta ads
- 5 competitors tracked
- Content calendar + scheduling
- All templates + custom references
- 100+ languages
- Email support
Pro
$599/mo
- 250 credits / month
- Google + Meta
- 20 competitors + Brand Radar
- Performance forecasting
- Google Ads strategy
- Audiences + product catalog
- Shared workspace + seats
- Figma, Notion & Slack
- Chat support
Managed
Lapis agents and a dedicated strategist run the system with you.
Traditional Ads
Custom
Managed Google, Meta, Reddit, and LinkedIn campaigns
- Ad creative, launch, and optimization
- Keyword, audience, and creative strategy
- Cross-channel experiment design
- Explore, Promising, and Scale lifecycle
- Budget recommendations within guardrails
- Dedicated ad strategist
- Daily reporting and analysis
ChatGPT + LLM Ads
Custom
Managed ChatGPT and emerging LLM ad campaigns
- Brand and offer setup
- Buyer-intent experiment design
- Tagged creative at scale
- Platform-ready campaign structure
- Confidence-adjusted reporting
- Message and theme analysis
- Next-run recipe and budget recommendation
- Dedicated ad strategist
No credit card required
4.9out of5
Frequently asked questions
No. Lapis creates creative for approved audience contexts and campaign hypotheses. The ad platform controls delivery, and an audience signal does not guarantee that one exact person receives one exact creative.
Yes. Existing research, CRM insights, sales notes, and persona documents can inform the brief. Review the inputs for accuracy and recency before turning them into campaign messages.
Lapis can help structure a reviewable starting point from your product and market context, but it should not replace customer research. Treat generated personas as hypotheses until your team validates them.
Create enough to cover meaningful differences, but no more than your budget and delivery can evaluate. A focused set of distinct hypotheses is more useful than dozens of thin variations.
Lapis prepares and labels the creative for supported workflows. Campaign structure, audience eligibility, privacy settings, integrations, and plan determine how it is activated in each ad platform.
The creative workflow does not need PII to write an audience-specific message. Do not place personal or sensitive data in prompts, asset names, tags, or copy.
Use approved, evidence-based inputs; exclude sensitive traits; review every direction; and reject language that overgeneralizes or implies knowledge the advertiser should not have.
Yes. Each direction can be refined or rejected on its own. Keep the shared offer and brand foundation stable while adjusting the specific audience hypothesis that needs work.
Turn audience insight into creative people can feel.
Build distinct messages, review every direction, and learn which reason to care earns a response.