Adobe Express is a design tool.
Lapis is an ad machine.
Adobe Express helps you design. Lapis generates complete ad campaigns with performance intelligence in under 3 minutes. Different tools for different jobs.
Create your first adLightweight design tool
Browse templates, use Firefly AI for images, and manually assemble designs one at a time. Great for general design within the Adobe ecosystem.
- Manual template selection and customization
- No ad-specific intelligence features
- 30-60 minutes per ad design
AI-powered ad campaign generator
Describe your campaign in plain English. Lapis generates 4K ads across 6 platforms with forecasting, competitor tracking, and analytics built in.
- Text prompt to full campaign in under 3 minutes
- Performance forecasting before you spend
- 6 platforms, 15+ formats from one prompt
Lightweight design tool
Browse templates, use Firefly AI for images, and manually assemble designs one at a time. Great for general design within the Adobe ecosystem.
- Manual template selection and customization
- No ad-specific intelligence features
- 30-60 minutes per ad design
AI-powered ad campaign generator
Describe your campaign in plain English. Lapis generates 4K ads across 6 platforms with forecasting, competitor tracking, and analytics built in.
- Text prompt to full campaign in under 3 minutes
- Performance forecasting before you spend
- 6 platforms, 15+ formats from one prompt
Trusted by thousands of marketing teams including
What Adobe Express can't do for your ads
Adobe Express is a design tool, not an ad platform. Lapis generates complete campaigns with intelligence features that no general design tool can match.
Text prompt to finished campaign
Adobe Express requires you to pick templates, write copy, and arrange elements manually. Lapis generates complete campaigns from a single text description in under 3 minutes.
Try text-to-adForecast results before you spend
Adobe Express has no analytics or prediction layer. Lapis forecasts impressions, clicks, leads, and cost-per-lead before you commit budget.
See forecasting6 platforms, auto-sized
Adobe Express has templates for Facebook, Instagram, and TikTok but requires manual resizing per format. Lapis auto-generates for 6 platforms with 15+ format variations.
See all platformsTrack what competitors are running
Adobe Express has no competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built directly into the workflow.
See competitor trackingEdit with words, not drag-and-drop
Adobe Express uses a traditional drag-and-drop editor, one element at a time. Lapis Campaign Studio lets you edit with plain English across all variations simultaneously.
See the editorBrand detection, not manual setup
Adobe Express lets you save brand colors and logos, but you must upload and configure everything manually. Lapis auto-crawls your website and extracts your full brand identity.
Try brand absorptionFeature comparison
Adobe Express is a design tool. Lapis is a purpose-built ad campaign generator with intelligence.
| Feature | Lapis | Adobe Express |
|---|---|---|
| AI text-to-ad campaign generation | ||
| Performance forecasting (impressions, clicks, leads) | ||
| Competitor ad tracking (up to 20) | ||
| Web analytics dashboard | ||
| Natural language editing (Campaign Studio) | ||
| Product catalog import (Shopify, Amazon) | ||
| Automatic brand detection from URL | ||
| Multi-platform auto-sizing (6 platforms) | ||
| AI image generation | ||
| Ad copy generation | ||
| Multi-language ad generation (15+) | ||
| Audience persona targeting | ||
| Creative Cloud integration (Photoshop, Illustrator) | ||
| Adobe Stock library (200M+ assets) | ||
| 30,000+ premium fonts | ||
| Free tier available |
7 steps
Browse template library, pick a layout for one platform
Use Firefly AI to generate or edit an image
Manually write and place ad copy
Arrange and customize visual elements
Manually resize for each additional platform
Export design as image file
Upload to each ad platform separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review ads across 6 platforms, edit with natural language
Export to ad managers with one click
7 steps
Browse template library, pick a layout for one platform
Use Firefly AI to generate or edit an image
Manually write and place ad copy
Arrange and customize visual elements
Manually resize for each additional platform
Export design as image file
Upload to each ad platform separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review ads across 6 platforms, edit with natural language
Export to ad managers with one click
Why teams switch to Lapis
3 minutes, not 30-60 minutes.
Adobe Express requires manual template selection, copy writing, element arrangement, and per-format resizing. Lapis generates a complete multi-platform campaign from a single text prompt in under 3 minutes.
Intelligence built into creation.
Adobe Express is a design tool with no analytics layer. Lapis adds performance forecasting, competitor tracking, and web analytics directly into the ad creation workflow, so you can optimize before and after launch.
Purpose-built for advertising.
Adobe Express is designed for general design tasks. Lapis is built specifically for ad campaigns, with auto-sizing for 6 platforms, audience targeting, product catalog import, and multilingual generation in 15+ languages.
Honest take
Choose Adobe Express if you need to…
- Use a lightweight design tool within the Adobe Creative Cloud ecosystem
- Access Adobe Stock (200M+ assets) and Firefly AI image generation
- Start with Photoshop or Illustrator and finish in a quick editor
- Create general design assets beyond just ads (social posts, flyers, presentations)
Choose Lapis if you need to…
- Generate complete ad campaigns from text in under 3 minutes
- Forecast ad performance and track competitor creatives before spending
- Auto-generate ads across 6 platforms with 15+ format variations
- Import product catalogs from Shopify or Amazon and edit with natural language
Frequently asked questions
Stop designing ads. Start generating campaigns.
Share your website. Lapis learns your brand and creates ad campaigns with forecasting, tracking, and 6-platform auto-sizing.
Create your first ad