A media buyer manages the auction for you. Lapis creates the ads and landing pages, runs structured experiments, and turns every result into your next campaign, without adding headcount.
See how Lapis works
Lapis
Lapis brings creative, matched landing pages, and structured experiments into one always-on system, then tags and measures every run so the next one starts smarter.
Media Buyer
A good media buyer brings real judgment to the auction, but creative and landing pages are usually separate, output is capped by one person's hours, and coverage pauses when they are away.
Trusted by 1,500+ marketing teams including
A media buyer optimizes the auction. Lapis builds the creative and pages, learns at the level of ideas, and turns each result into the next run.
Describe the offer and Lapis generates complete, on-brand ad directions with copy and imagery, so creative is part of the system instead of a separate hire.
Every ad is labeled by angle, audience, use case, proof, and more, so you learn what wins at the level of ideas, not just individual creatives.
Confidence-adjusted scoring discounts thin, low-impression results, so a lucky ad never outranks a proven one and every winner is one you can reproduce.
Compare directional forecasts for impressions, clicks, and CTR before you spend, then let live results become the source of truth.
RapidDomain builds a complete, on-brand page matched to each ad and tests full-page variants against your conversion goal, so the work after the click is covered too.
Lapis turns a run's learnings into the next batch: a recommended mix of angles, audiences, and budget shifts for your approval.
Where a media buyer and Lapis overlap, and where they differ. A lighter check means a buyer can do it, but through one person's hours.
| Lapis | Media Buyer |
|---|---|
Included: Ongoing media buying and bid optimization | Included: Ongoing media buying and bid optimization |
Not included: Hands-on human judgment on one account | Included: Hands-on human judgment on one account |
Included: Original ad creative generated for you | Not included: Original ad creative generated for you |
Included: Ad copywriting included | Not included: Ad copywriting included |
Included: A matched landing page for every campaign | Not included: A matched landing page for every campaign |
Included: Audience and bid strategy | Included: Audience and bid strategy |
Included: Audience-specific creative variants | Not included: Audience-specific creative variants |
Included: Performance forecasting before you spend | Not included: Performance forecasting before you spend |
Included: Confidence-adjusted winner ranking | Not included: Confidence-adjusted winner ranking |
Included: Creative tagged and scored across nine dimensions | Not included: Creative tagged and scored across nine dimensions |
Included: Ads adapted into 100+ languages instantly | Not included: Ads adapted into 100+ languages instantly |
Included: Always on, with no single point of failure | Not included: Always on, with no single point of failure |
Not included: Deep expertise in a specific niche or platform | Included: Deep expertise in a specific niche or platform |
Lapis
Media Buyer
One buyer can only do so much in a week. Lapis produces creative, pages, and experiments in parallel, so throughput is not capped by a single person's hours.
Media buyers optimize delivery, but the ads and landing pages usually come from somewhere else. Lapis builds them as part of the same system.
Every run is tagged and measured with confidence, so wins are reproducible and each campaign starts from what the last one proved.
if you need to...
if you need to...
Lapis managed plans pair AI agents with a dedicated strategist, so you can add human oversight without hiring a full-time buyer.
Start with one campaign and build the system that creates, tests, and improves your ads.
