Agencies bill a monthly retainer for hours. Lapis is an always-on system that creates, launches, and improves your paid ads, and gets sharper with every result you run.
See how Lapis works
Lapis
Lapis turns your brand and products into reusable context, then creates ads, matched landing pages, and reporting in one loop that compounds with every campaign.
Ad Agency
Agencies deliver real strategy and creative, but you pay a retainer plus a share of ad spend, wait on their queue, and lose the campaign knowledge when the contract ends.
Trusted by 1,500+ marketing teams including
An agency delivers work in batches on its own timeline. Lapis turns your brand into an always-on system and carries every result into the next campaign.
Add your website, logo, products, and rules once. Lapis turns them into reusable context so every campaign starts on brand, without re-briefing a new account team.
Describe the offer in plain English and get complete, on-brand ad directions with copy and imagery, without a proposal deck or a multi-day turnaround.
RapidDomain builds a complete, on-brand page matched to each ad and tests full-page variants against your conversion goal, running on a campaign subdomain without touching your main site.
Compare directional forecasts for impressions, clicks, and CTR before you spend, then let live results become the source of truth.
Browse public competitor creative from the Meta Ad Library inside Lapis, see which messages stay live, and turn market patterns into original, on-brand hypotheses of your own.
Instead of a monthly recap, Lapis turns each run's results into a recommended mix of angles, audiences, and budget for your approval.
Where an agency and Lapis overlap, and where they differ. A lighter check means an agency can do it, but through human hours rather than an always-on system.
| Lapis | Ad Agency |
|---|---|
Included: Fixed monthly price, no percentage of ad spend | Not included: Fixed monthly price, no percentage of ad spend |
Included: Launch a campaign in minutes | Not included: Launch a campaign in minutes |
Included: Unlimited on-brand ad variations | Not included: Unlimited on-brand ad variations |
Included: Creative production | Included: Creative production |
Included: Campaign landing pages | Included: Campaign landing pages |
Included: Multi-channel campaigns | Included: Multi-channel campaigns |
Included: Audience-specific creative | Included: Audience-specific creative |
Included: Performance forecasting before you spend | Not included: Performance forecasting before you spend |
Included: Self-improving loop that compounds each run | Not included: Self-improving loop that compounds each run |
Included: Creative tagged and scored across nine dimensions | Not included: Creative tagged and scored across nine dimensions |
Included: Ads adapted into 100+ languages instantly | Not included: Ads adapted into 100+ languages instantly |
Included: You keep your ad accounts, data, and creative | Not included: You keep your ad accounts, data, and creative |
Not included: Senior human account team by default | Included: Senior human account team by default |
Lapis
Ad Agency
A retainer buys a fixed number of human hours each month. Lapis is a system you keep, working across every campaign without a queue or a clock.
Go from brief to launch-ready ads and a matched landing page in minutes, then iterate the moment you see a result instead of waiting on the next revision cycle.
Each run adds tagged, measured evidence that shapes the next campaign, so your program gets sharper over time instead of resetting when a contract ends.
if you need to...
if you need to...
Lapis managed plans pair AI agents with a dedicated strategist, so you can get hands-on help without a traditional agency retainer.
Start with one campaign and build the system that makes every campaign after it smarter.
