Question 1

What is Brand Radar?

Accepted Answer

Brand Radar is Lapis's ad intelligence platform. It lets you search 10,000+ top-performing ads, score your own creatives with AI, analyze ads with computer vision, and turn competitor insights into your next campaign.

Question 2

Where do the ads come from?

Accepted Answer

We index ads from the Meta Ad Library, Google Ads Transparency Center, and other public sources. Our AI scores and categorizes every ad so you can find exactly what you're looking for.

Question 3

How does ad scoring work?

Accepted Answer

Upload any ad creative and our AI analyzes it across multiple dimensions: visual composition, copy effectiveness, brand consistency, color psychology, and emotional appeal. You get a detailed score with specific improvement suggestions.

Question 4

Can I track specific competitors?

Accepted Answer

Yes! Add any brand to your watchlist and Brand Radar automatically tracks their new ads, notifies you of changes, and shows you their highest-performing creatives over time.

Question 5

Can I use competitor ads as inspiration?

Accepted Answer

Absolutely. Found an ad you love? Click 'Create from this' and Lapis generates a creative brief adapted to your brand: your colors, your voice, your products. Go from research to your own campaign in minutes.

Question 6

Is Brand Radar better than AdSpy or BigSpy?

Accepted Answer

AdSpy and BigSpy are ad databases. They show you what competitors are running, and that's it. Brand Radar shows you what they're running, scores your own ads with AI, generates creative briefs from any ad you find, and connects directly to Lapis's AI ad generator so you can create your own campaigns. It's a complete workflow, not just a search tool. And it starts free.

Question 7

How is Brand Radar different from Semrush or SpyFu?

Accepted Answer

Semrush and SpyFu are primarily SEO and keyword intelligence tools. Their ad features focus on search ads and keyword strategy, not visual ad creative. Brand Radar is purpose-built for image ad research: finding top-performing visual creatives, analyzing what makes them work, and turning insights into your own campaigns.

Question 8

What's the best free ad intelligence tool?

Accepted Answer

Brand Radar by Lapis is the only ad intelligence tool with a free plan. You get 1 competitor tracked, 5 ad scores per month, and basic library search at no cost. Most alternatives like AdSpy ($149/month) and BigSpy ($99/month) have no free tier. Brand Radar also includes AI scoring and creative brief generation that no other tool offers at any price.

The fastest way to find winning ad ideas

A full creative suite

Brand intelligence

Audience targeting

Multi-platform export

Endless variations

Start with templates

Ads in any language

Track every ad your
competitors launch.

Turn insights into
your next ad.

10,000+ top ads.
Searchable in seconds.

Score your ads against
the best.

How it works

Discover competitors

Browse their ads

Score and analyze

Create from insights

Pricing

Frequently asked questions

Know what works
before you spend.