Recent viewer
Bring the product back with the clearest benefit or proof the visitor may still need.
4.9 / 5on G2
Give returning visitorsa better reason to come back.
Build fresh retargeting creative around eligible audience stage, product context, and recency. OmniSense helps you move beyond the same reminder ad without writing copy that feels invasive.
Trusted by 1,500+ marketing teams including
Make the follow-up fitthe next moment.
Build the retargeting message around an eligible journey stage instead of showing every past visitor the same reminder.
Cart abandoner
Address a common hesitation or make the path back to the product straightforward.
Lead without action
Use useful proof, a clearer offer, or a lower-friction next step to restart evaluation.
Recent customer
Suppress acquisition messaging or move the audience into an appropriate retention path.
Repeat buyer
Make replenishment, a complementary product, or a relevant new arrival the next message.
Lapsed visitor
Return with a genuinely new reason to look rather than another copy of the first ad.
Group by a meaningful action.Not a private assumption.
Use eligible first-party events or customer-list segments such as a product view, cart action, prior purchase, or lapsed visit. Keep sensitive data out of the workflow.
Match the messageto the journey stage.
Choose the reminder, proof point, objection answer, offer, replenishment cue, or cross-sell that makes sense for the eligible segment and recency window.
Bring approved productsinto the follow-up.
Use catalog context to keep imagery and product details accurate, then connect the creative to the item or category the campaign is built around.
Build a rotationbefore fatigue wins.
Generate new hooks, compositions, proof points, and product treatments from an approved direction instead of relying on one repetitive reminder.
Watch response, frequency,and fatigue.
Use live account results as the source of truth. Compare creative by stage and window, suppress converters where appropriate, and retire directions that stop earning attention.
Turn the next resultinto the next message.
Carry useful response patterns forward while keeping exclusions, consent, and human review part of every campaign cycle.
How it works
From campaign context to the next informed decision.
01
Define eligible segments
Choose the consented first-party events, customer lists, lifecycle stages, recency windows, and exclusions the campaign may use.
02
Map the next message
Connect each stage to an appropriate reminder, proof point, objection answer, offer, replenishment cue, or cross-sell.
03
Build the rotation
Generate and review enough distinct creative to support the campaign without relying on one repetitive ad.
04
Refresh from evidence
Monitor delivery and conversions, update exclusions, and replace fatigued directions with the next hypothesis.
Choose how you want to refresh retargeting.
Build the creative rotation yourself, or work with Lapis agents and a strategist across supported campaign operations.
Self-serve
Create and launch your own ads.
Basic
$99/mo
25 credits / month- Meta ads
- 5 competitors tracked
- Content calendar + scheduling
- All templates + custom references
- 100+ languages
- Email support
Pro
$599/mo
- 250 credits / month
- Google + Meta
- 20 competitors + Brand Radar
- Performance forecasting
- Google Ads strategy
- Audiences + product catalog
- Shared workspace + seats
- Figma, Notion & Slack
- Chat support
Managed
Lapis agents and a dedicated strategist run the system with you.
Traditional Ads
Custom
Managed Google, Meta, Reddit, and LinkedIn campaigns
- Ad creative, launch, and optimization
- Keyword, audience, and creative strategy
- Cross-channel experiment design
- Explore, Promising, and Scale lifecycle
- Budget recommendations within guardrails
- Dedicated ad strategist
- Daily reporting and analysis
ChatGPT + LLM Ads
Custom
Managed ChatGPT and emerging LLM ad campaigns
- Brand and offer setup
- Buyer-intent experiment design
- Tagged creative at scale
- Platform-ready campaign structure
- Confidence-adjusted reporting
- Message and theme analysis
- Next-run recipe and budget recommendation
- Dedicated ad strategist
No credit card required
4.9out of5
Frequently asked questions
Depending on the platform and setup, eligible signals can include site visits, product views, cart actions, app activity, lead events, prior purchases, or consented customer lists. Availability and minimum sizes vary by channel.
No. Retargeting works with eligible audience segments and permitted campaign signals, not mind reading. Creative should speak to a journey stage without implying access to private or sensitive information.
Yes. A recent visitor, a mid-window evaluator, and a long-lapsed audience can each receive a different approved message. Choose windows that fit the buying cycle and audience volume.
Campaign structure can suppress recent converters or move them into an appropriate retention audience when the connected platform and event setup support it. Validate the logic before launch.
Supported catalog workflows can bring approved product images and details into the creative process. Platform-native dynamic delivery and product matching still depend on the ad account and channel.
Monitor reach, frequency, response, conversion quality, and performance over time. Prepare meaningful alternatives, not just color swaps, and refresh or stop a direction when the evidence shows diminishing response.
No. Platform attribution can count conversions that may have happened anyway. Use an appropriate measurement design when incrementality matters and treat creative performance as evidence, not a guaranteed outcome.
Make the next impression feel like the next step.
Build fresh, stage-aware retargeting creative while keeping consent, exclusions, and review in the loop.