OpenAI's Ads Manager operates ChatGPT ad inventory. Lapis operates the advertiser intelligence around it: brand and buyer-context experiments, confidence-adjusted reporting, and the next run, through your managed plan.
See how Lapis works
Lapis
Lapis turns brand and buyer context into structured experiments, reports with confidence adjustment, and prepares the next run, then carries what works across other channels.
OpenAI Ads Manager
Ads Manager buys and delivers ChatGPT ads and controls eligibility, review, pricing, and delivery. It launches a campaign, and the intelligence to learn from it is up to you.
Trusted by 1,500+ marketing teams including
Ads Manager operates the inventory. Lapis operates the brand context, experiments, and reporting that make every ChatGPT campaign teach the next one.
Lapis maps the questions and needs around your product into distinct context-hint experiments designed for ChatGPT Ads, then compares them cleanly.
Angle, title, copy, product anchor, message style, use case, buyer trigger, audience, and proof, every ad is labeled and scored so you learn at the level of ideas.
Confidence-adjusted scoring discounts thin, low-impression results, so a lucky ad never outranks a proven one and every winner is one you can reproduce.
With one click, Lapis turns a run's learnings into the next batch: a recommended distribution of angles, audiences, and styles, plus the budget shifts to back them.
Preview the sponsored card with its brand, headline, copy, image, and destination alongside the buyer question it was built to answer, before submission.
The same engine reports across channels, so the message that works in ChatGPT can inform what you test on Reddit, Meta, and more.
Ads Manager operates the platform; Lapis operates the intelligence around it. A lighter check on Lapis means OpenAI owns that job; a lighter check on Ads Manager means it is native to the platform.
| Lapis | OpenAI Ads Manager |
|---|---|
Not included: Buys and delivers ChatGPT ad inventory | Included: Buys and delivers ChatGPT ad inventory |
Not included: Controls eligibility, review, pricing, and delivery | Included: Controls eligibility, review, pricing, and delivery |
Not included: Direct campaign launch on OpenAI inventory | Included: Direct campaign launch on OpenAI inventory |
Included: Aggregate performance metrics | Included: Aggregate performance metrics |
Included: In-context ad preview before submission | Included: In-context ad preview before submission |
Included: Brand and buyer-context experiment design | Not included: Brand and buyer-context experiment design |
Included: Creative tagged and scored across nine dimensions | Not included: Creative tagged and scored across nine dimensions |
Included: Confidence-adjusted winner ranking | Not included: Confidence-adjusted winner ranking |
Included: Message and theme analysis | Not included: Message and theme analysis |
Included: Next-run recommendations with budget shifts | Not included: Next-run recommendations with budget shifts |
Included: Original creative generated from brand context | Not included: Original creative generated from brand context |
Included: Cross-channel learning (Reddit, Meta, and more) | Not included: Cross-channel learning (Reddit, Meta, and more) |
Included: Advertiser controls offer, claims, and guardrails | Included: Advertiser controls offer, claims, and guardrails |
Lapis
OpenAI Ads Manager
Ads Manager launches and delivers. Lapis adds the brand context, structured experiments, and confidence-adjusted reporting that turn a campaign into a system.
Instead of a report that explains the last run, Lapis generates the next one: a recommended mix of angles, audiences, and budget.
What works in ChatGPT informs Reddit, Meta, and more, so ChatGPT is part of one program rather than a silo.
if you need to...
if you need to...
Lapis works on top of OpenAI's Ads Manager, not instead of it. You need an eligible Ads Manager account, ChatGPT advertising runs through Lapis managed plans, and OpenAI controls eligibility, review, pricing, and delivery. Advertisers never receive users' chats, and context hints are not exact-match keywords.
Bring your offer, brand, and goals. Lapis turns ChatGPT campaigns into a system that improves.
