Both tools scan your website. The difference is depth. Lapis researches your business and competitors, then generates ad campaigns that convert.
Create your first ad
Lapis
Lapis researches your business, products, competitors, and market. Then generates cohesive ad campaigns where every image tells a connected story.
Pomelli
Pomelli scans your website for colors, fonts, and tone, then generates one-off social media posts. Each image is independent, with no campaign narrative or strategic direction.
Trusted by 1,500+ marketing teams including
Pomelli generates content. Lapis generates campaigns. Here's what that means.
Pomelli extracts colors and fonts. Lapis researches your entire business (products, competitors, market positioning) and generates ads informed by that understanding.
Pomelli generates random, disconnected images. Lapis generates ads that tell a connected story across your campaign, with consistent messaging at every touchpoint.
Upload a product image and Lapis converts it into platform-optimized ads with copy, sizing, and targeting. Not just a pretty photo. It's a ready-to-run ad.
Pomelli generates content with no way to know if it will work. Lapis forecasts impressions, clicks, and leads before you spend.
Pomelli generates the same content for everyone. Lapis tailors ads to specific customer personas with messaging that resonates.
Pomelli is English only. Lapis generates the same campaign in 15+ languages with the narrative preserved.
Pomelli generates content. Lapis is built specifically for ad campaigns. The features reflect that.
Lapis | Pomelli |
|---|---|
Included: Deep business & market research | Not included: Deep business & market research |
Included: Coherent campaign narrative | Not included: Coherent campaign narrative |
Included: AI ad generation from text | Included: AI ad generation from text |
Included: Brand extraction from URL | Included: Brand extraction from URL |
Included: Campaign-level generation | Not included: Campaign-level generation |
Included: Product image to ad conversion | Included: Product image to ad conversion |
Included: Multi-platform auto-sizing | Not included: Multi-platform auto-sizing |
Included: Performance forecasting | Not included: Performance forecasting |
Included: Audience targeting / personas | Not included: Audience targeting / personas |
Included: Competitor ad tracking | Not included: Competitor ad tracking |
Included: Multi-language generation (15+) | Not included: Multi-language generation (15+) |
Included: One-click export to ad managers | Not included: One-click export to ad managers |
Included: Team collaboration | Not included: Team collaboration |
Included: Natural language editing | Included: Natural language editing |
Included: Social media graphics generation | Included: Social media graphics generation |
Not included: Video animation from stills | Included: Video animation from stills |
Creating an ad with Lapis
Creating an ad with Pomelli
Pomelli extracts your brand’s colors and fonts. Lapis researches your business, your competitors, and your market. That depth of understanding is why Lapis ads convert: they’re informed by context, not just styled with your palette.
Pomelli generates disconnected images, one post at a time. Lapis generates cohesive ad campaigns where every image tells a connected story, across every platform, in any language, with targeting built in.
Pomelli is a Google Labs beta that could be discontinued. Lapis is a production ad platform teams rely on daily, with published pricing, team collaboration, and ongoing support.
if you need to...
if you need to...
Lapis turns your website into ad campaigns that convert. Free to start.
