Question 1

How does AI campaign planning work?

Accepted Answer

Share your product, audience, and goals. Our AI analyzes your brand and generates a complete campaign plan with content ideas, optimal posting times, and platform-specific recommendations, all in a natural conversation.

Question 2

Which platforms are supported?

Accepted Answer

Campaign Planner supports Instagram (feed, Stories, Reels), Facebook, LinkedIn, TikTok, X (Twitter), and email campaigns. Each piece of content is automatically adapted for the platform's best practices and format requirements.

Question 3

Can I plan content for multiple weeks at once?

Accepted Answer

Yes! You can plan up to 8 weeks of content in a single session. Lapis ensures variety in content types and messaging while maintaining brand consistency throughout your calendar.

Question 4

What content types can I plan?

Accepted Answer

Campaign Planner supports static posts, carousel posts, short-form video (Reels, TikTok), Stories, long-form posts, email campaigns, and blog content. Each type comes with AI-generated copy suggestions and creative direction.

Question 5

Can I edit the generated plan?

Accepted Answer

Absolutely. Every element of the plan is editable. Drag and drop to rearrange, edit copy inline, swap content types, or ask Lapis to regenerate specific pieces. The plan adapts to your changes automatically.

Question 6

Does it integrate with scheduling tools?

Accepted Answer

Campaign Planner exports to popular scheduling tools and lets you publish directly to connected social accounts. You can also export your calendar as CSV or sync with Google Calendar.

Question 7

Is Lapis better than Hootsuite or Buffer for planning content?

Accepted Answer

Hootsuite and Buffer are scheduling tools. They help you publish content you already have. Lapis is a planning tool that generates the content strategy, ideas, copy, and calendar from scratch. Then you can publish from Lapis directly or export to your preferred scheduler. If you need help figuring out what to post, Lapis is the better choice.

Question 8

How much does a social media content planner cost?

Accepted Answer

Lapis Campaign Planner starts free with 5 credits and 1 platform. The Basic plan is $99/month with 3 platforms and 25 credits. Pro is $599/month with all platforms, team collaboration, and direct publishing. For comparison, hiring a social media manager typically costs $1,000 to $3,000/month, and a freelance content strategist charges $50 to $150/hour.

The easiest way to plan social media content

A full creative suite

Brand intelligence

Audience targeting

Multi-platform export

Endless variations

Start with templates

Ads in any language

Just describe what
you're launching.

Weeks of content,
ready to review.

Every platform.
One calendar.

Posts, reels, stories,
emails, and more.

Upload your brand.
Get campaigns back.

Export to your
favorite tools.

How it works

Share your brand

Describe your goals

Get your calendar

Publish & export

Pricing

Frequently asked questions

Your next campaign starts here.