The easiest way to plan social media content

Share your product, audience, and goals. The AI agents analyze your brand and generate a complete campaign plan with content ideas, optimal posting times, and platform-specific recommendations. Campaign Planner is one of the capabilities the agents use to build and improve your marketing strategy over time.

Campaign Planner generates plans across a variety of social and email platforms. The agents adapt each piece of content for the platform's format requirements and best practices automatically.

Plan up to 8 weeks of content in a single session. The agents ensure variety in content types and messaging while maintaining brand consistency throughout your calendar.

Campaign Planner supports static posts, carousels, short-form video, Stories, long-form posts, email campaigns, and blog content. The agents generate copy suggestions and creative direction for each type, building a cohesive plan across every channel.

Every element is editable. Drag and drop to rearrange, edit copy inline, swap content types, or ask the agents to regenerate specific pieces. The plan adapts to your changes automatically.

Campaign Planner exports to popular scheduling tools and supports direct publishing to connected accounts. You can also export your calendar as CSV or sync with Google Calendar.

Hootsuite and Buffer are scheduling tools for content you already have. Campaign Planner uses AI agents to generate your content strategy, ideas, copy, and calendar from scratch. Then you can publish from Lapis directly or export to your preferred scheduler.

Campaign Planner starts free with 5 credits. Basic is $99/month with 25 credits, and Pro is $599/month with all platforms, team collaboration, and direct publishing. For comparison, hiring a social media manager typically costs $1,000 to $3,000/month.