AdCreative uses templates.
Lapis personalizes everything.
Both tools use AI to generate ads. The difference is in the output. Lapis absorbs your brand and generates ads that look like your team made them.
Create your first adTemplate-driven AI ads
Upload your logo and colors. AI slots them into pre-built templates shared across all customers. Pick from a batch. Credits expire monthly.
- Shared template library for all users
- Output feels repetitive after a few campaigns
- Can't edit creatives after generation
Brand-personalized AI ads
Paste your website URL. Lapis absorbs your full visual identity and generates ads with personalized templates, characters, and styles, all built from your brand.
- Templates, characters, and styles personalized per brand
- Ads that look like your team made them
- Edit everything after generation
Template-driven AI ads
Upload your logo and colors. AI slots them into pre-built templates shared across all customers. Pick from a batch. Credits expire monthly.
- Shared template library for all users
- Output feels repetitive after a few campaigns
- Can't edit creatives after generation
Brand-personalized AI ads
Paste your website URL. Lapis absorbs your full visual identity and generates ads with personalized templates, characters, and styles, all built from your brand.
- Templates, characters, and styles personalized per brand
- Ads that look like your team made them
- Edit everything after generation
Trusted by thousands of marketing teams including
What AdCreative can't do for your ads
AdCreative generates ads from shared templates. Lapis personalizes templates, characters, and styles to your brand, so every ad looks like your team made it.
Personalized templates, not shared ones
AdCreative uses the same template library for every customer. Lapis generates templates dynamically, personalized to your product, your industry, your brand.
Try personalized templatesCharacters that are yours, not stock photos
AdCreative pulls from shared stock libraries. Lapis generates personalized character suggestions or lets you create fully custom AI characters for your brand.
Create a characterStyles that know your brand
AdCreative applies the same visual filters to every brand. Lapis personalizes styles to your brand context, so "Minimalist" for a luxury brand generates differently than for a tech startup.
Explore stylesEdit after you generate
AdCreative locks you out after generation. Users report exporting to Illustrator just to fix fonts. Lapis lets you refine everything in-platform.
See the editorGo beyond scoring. Forecast real results
Both tools score your creatives. But only Lapis goes further: forecast impressions, clicks, leads, and cost-per-lead before you spend.
See forecastingAds that look like your brand, not AI
Lapis crawls your website and extracts your full design system: colors, fonts, tone, button styles, spacing. Your ads come out looking like your in-house team made them.
Try brand absorptionFeature comparison
Both tools generate ads with AI. Lapis personalizes the entire experience to your brand.
| Feature | Lapis | AdCreative |
|---|---|---|
| AI ad generation from text | ||
| Creative scoring | ||
| Performance forecasting (impressions, clicks, leads) | ||
| Automatic brand absorption (full design system) | ||
| Personalized templates (per-brand) | ||
| Custom AI character generation | ||
| Brand-aware style personalization | ||
| Post-generation editing | ||
| Multi-platform auto-sizing | ||
| Campaign-level generation | ||
| Ad copy generation | ||
| Competitor ad tracking | ||
| Audience persona targeting | ||
| Product catalog import (Shopify, Amazon, URL) | ||
| WhatsApp ad support | ||
| Multi-language ad generation | ||
| Video ad generation | ||
| Product photoshoot AI |
6 steps
Manually upload logo, brand colors, and fonts
Browse shared template library, pick a layout
Choose stock photos from iStock or Pexels
Generate a batch of creatives (uses credits)
Can't edit. Export to Illustrator if brand standards aren't met
Manually upload to TikTok, LinkedIn, Snapchat
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review personalized ads, edit anything, all platforms sized
Export to ad managers with one click
6 steps
Manually upload logo, brand colors, and fonts
Browse shared template library, pick a layout
Choose stock photos from iStock or Pexels
Generate a batch of creatives (uses credits)
Can't edit. Export to Illustrator if brand standards aren't met
Manually upload to TikTok, LinkedIn, Snapchat
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review personalized ads, edit anything, all platforms sized
Export to ad managers with one click
Why teams switch to Lapis
Your brand, not a template.
AdCreative uses shared templates across all customers. Lapis absorbs your full design system (colors, fonts, tone, button styles) and generates from it. Your ads look like yours, not like everyone else’s.
Edit after you generate.
AdCreative locks creatives after generation. Users report exporting to Illustrator just to fix font spacing. Lapis lets you refine copy, layout, and visuals right inside the platform.
Score your ads. Then forecast results.
Both tools score creatives. But only Lapis goes further, forecasting actual impressions, clicks, leads, and cost-per-lead across 1, 7, and 30-day windows before you spend.
Honest take
Choose AdCreative if you need to…
- Generate high volumes of banner variants quickly from templates
- Score existing creatives for predicted relative performance
- Create AI product photoshoots from basic product images
- Generate short video ads from product photos
Choose Lapis if you need to…
- Ads personalized to your brand with templates, characters, and styles built from your identity
- Ads that look like your team made them, not like AI made them
- Full creative control. Edit after generation without exporting
- Forecast actual campaign metrics before spending your budget
Frequently asked questions
Your ads should look like your designer made them.
Share your website. Lapis learns your brand and creates ads that look like a designer made them.
Create your first ad