Arcads generates UGC-style talking-head videos with AI avatars. Lapis creates complete image ad campaigns across multiple platforms with brand intelligence, forecasting, and competitor tracking.
Create your first ad
Lapis
Describe your campaign. Lapis generates image ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with built-in forecasting and competitor intelligence.
Arcads
Write a script. Arcads generates a talking-head video with an AI avatar, lip-synced in 35+ languages. Video only: no image ads, no analytics, no campaign tools.
Trusted by 1,500+ marketing teams including
Arcads generates UGC video ads with AI avatars. Lapis creates complete image ad campaigns with intelligence tools that Arcads doesn't offer.
Arcads generates video only. Lapis creates static and banner ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with 15+ formats auto-sized per campaign.
Arcads has no analytics or forecasting of any kind. Lapis predicts impressions, clicks, leads, and cost-per-lead before you launch, so you optimize before spending.
Arcads offers zero competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built into the workflow.
Arcads has no free plan or free trial. The minimum is $110/month for 10 videos, and unused credits are forfeited on cancellation. Lapis offers a free plan with 5 credits, no credit card required.
Arcads has no built-in editor. You get a raw video file and finish it in external tools. Lapis Campaign Studio lets you edit all ad variations with natural language commands like "make CTAs more urgent."
Arcads works from text scripts only. There is no product data integration. Lapis imports your entire Shopify or Amazon catalog and generates ads across hundreds of SKUs with @product shorthand.
Different tools for different ad formats. Lapis covers image campaigns with intelligence; Arcads covers UGC video.
Lapis | Arcads |
|---|---|
Included: Image ad generation (static, banners, social) | Not included: Image ad generation (static, banners, social) |
Not included: UGC-style video ad generation | Included: UGC-style video ad generation |
Not included: AI avatar / talking-head videos | Included: AI avatar / talking-head videos |
Included: Multi-platform coverage (Meta, Google, Reddit, LinkedIn, ChatGPT) | Not included: Multi-platform coverage (Meta, Google, Reddit, LinkedIn, ChatGPT) |
Included: 15+ format auto-sizing per campaign | Not included: 15+ format auto-sizing per campaign |
Included: Performance forecasting (impressions, clicks, leads) | Not included: Performance forecasting (impressions, clicks, leads) |
Included: Competitor ad tracking (up to 20) | Not included: Competitor ad tracking (up to 20) |
Included: Brand auto-detection (full design system) | Not included: Brand auto-detection (full design system) |
Included: Natural language editing (Campaign Studio) | Not included: Natural language editing (Campaign Studio) |
Included: Product catalog import (Shopify, Amazon) | Not included: Product catalog import (Shopify, Amazon) |
Included: Web analytics | Not included: Web analytics |
Included: Audience persona targeting | Not included: Audience persona targeting |
Included: Free plan available | Not included: Free plan available |
Included: Multilingual support (15+ languages) | Included: Multilingual support (15+ languages) |
Not included: Emotion control on AI presenters | Included: Emotion control on AI presenters |
Not included: Batch video generation | Included: Batch video generation |
Creating ads with Lapis
Creating ads with Arcads
Most ad spend across Meta, Google, LinkedIn, and Display goes to image ads, not video. Arcads only covers video. Lapis creates the format that accounts for the bulk of digital advertising, with 15+ auto-sized variations from a single prompt.
Arcads generates a video and stops. Lapis gives you performance forecasting before you spend, competitor tracking across up to 20 brands, and web analytics, an intelligence suite no video-only tool can match.
Arcads has no free plan, no free trial, and forfeits unused credits on cancellation. Lapis starts free with 5 credits, no credit card required. Basic is $99/month (less than Arcads' cheapest plan) and includes 25 credits with multi-platform export.
if you need to...
if you need to...
Many teams use both. Lapis for image ads and campaign intelligence across all platforms. Arcads for UGC-style video content on TikTok and Reels.
Share your website. Lapis creates multi-platform image ad campaigns with brand intelligence, forecasting, and competitor tracking in under 3 minutes.
