Arcads makes videos.
Lapis makes image ads.
Arcads generates UGC-style talking-head videos with AI avatars. Lapis creates complete image ad campaigns across multiple platforms with brand intelligence, forecasting, and competitor tracking.
Create your first adUGC video ads with AI avatars
Write a script. Arcads generates a talking-head video with an AI avatar, lip-synced in 35+ languages. Video only: no image ads, no analytics, no campaign tools.
- Video ads only: no image ads or banners
- No free plan, starts at $110/month
- No forecasting, competitor tracking, or analytics
Complete image ad campaigns across multiple platforms
Describe your campaign. Lapis generates image ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with built-in forecasting and competitor intelligence.
- Image ads across multiple platforms, 15+ formats auto-sized
- Free plan available, no credit card required
- Forecasting, competitor tracking, NL editing built in
UGC video ads with AI avatars
Write a script. Arcads generates a talking-head video with an AI avatar, lip-synced in 35+ languages. Video only: no image ads, no analytics, no campaign tools.
- Video ads only: no image ads or banners
- No free plan, starts at $110/month
- No forecasting, competitor tracking, or analytics
Complete image ad campaigns across multiple platforms
Describe your campaign. Lapis generates image ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with built-in forecasting and competitor intelligence.
- Image ads across multiple platforms, 15+ formats auto-sized
- Free plan available, no credit card required
- Forecasting, competitor tracking, NL editing built in
Trusted by thousands of marketing teams including
Feature comparison
Different tools for different ad formats. Lapis covers image campaigns with intelligence; Arcads covers UGC video.
| Feature | Lapis | Arcads |
|---|---|---|
| Image ad generation (static, banners, social) | ||
| UGC-style video ad generation | ||
| AI avatar / talking-head videos | ||
| Multi-platform coverage (Meta, Google, Reddit, LinkedIn, ChatGPT) | ||
| 15+ format auto-sizing per campaign | ||
| Performance forecasting (impressions, clicks, leads) | ||
| Competitor ad tracking (up to 20) | ||
| Brand auto-detection (full design system) | ||
| Natural language editing (Campaign Studio) | ||
| Product catalog import (Shopify, Amazon) | ||
| Web analytics | ||
| Audience persona targeting | ||
| Free plan available | ||
| Multilingual support (15+ languages) | ||
| Emotion control on AI presenters | ||
| Batch video generation |
What Arcads can't do for your ads
Arcads generates UGC video ads with AI avatars. Lapis creates complete image ad campaigns with intelligence tools that Arcads doesn't offer.
Image ads across multiple platforms
Arcads generates video only. Lapis creates static and banner ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with 15+ formats auto-sized per campaign.
Try multi-platform adsForecast results before you spend
Arcads has no analytics or forecasting of any kind. Lapis predicts impressions, clicks, leads, and cost-per-lead before you launch, so you optimize before spending.
See forecastingTrack up to 20 competitors
Arcads offers zero competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built into the workflow.
Try competitor trackingStart free, not at $110/month
Arcads has no free plan or free trial. The minimum is $110/month for 10 videos, and unused credits are forfeited on cancellation. Lapis offers a free plan with 5 credits, no credit card required.
Start freeEdit ads with plain English
Arcads has no built-in editor. You get a raw video file and finish it in external tools. Lapis Campaign Studio lets you edit all ad variations with natural language commands like "make CTAs more urgent."
Try Campaign StudioImport your product catalog
Arcads works from text scripts only. There is no product data integration. Lapis imports your entire Shopify or Amazon catalog and generates ads across hundreds of SKUs with @product shorthand.
Connect your catalog5 steps, video only
Write or paste a video script into Arcads
Select an AI avatar from the library (300+ options)
Choose language, emotion, and voice settings
AI generates a lip-synced talking-head video
Download the video and upload to ad platforms manually
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform image ads with forecasting, all auto-sized
Edit with plain English, export to ad managers
5 steps, video only
Write or paste a video script into Arcads
Select an AI avatar from the library (300+ options)
Choose language, emotion, and voice settings
AI generates a lip-synced talking-head video
Download the video and upload to ad platforms manually
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform image ads with forecasting, all auto-sized
Edit with plain English, export to ad managers
Why teams switch to Lapis
Image ads still drive the majority of ad spend.
Most ad spend across Meta, Google, LinkedIn, and Display goes to image ads, not video. Arcads only covers video. Lapis creates the format that accounts for the bulk of digital advertising, with 15+ auto-sized variations from a single prompt.
Intelligence tools, not just creative.
Arcads generates a video and stops. Lapis gives you performance forecasting before you spend, competitor tracking across up to 20 brands, and web analytics, an intelligence suite no video-only tool can match.
Free to start, transparent pricing.
Arcads has no free plan, no free trial, and forfeits unused credits on cancellation. Lapis starts free with 5 credits, no credit card required. Basic is $99/month (less than Arcads' cheapest plan) and includes 25 credits with multi-platform export.
Honest take
Choose Arcads if you need to…
- Generate UGC-style talking-head video ads at scale
- Use AI avatars instead of filming real spokespeople
- Create video content in 35+ languages with emotion control
- Batch-produce short-form video ads for TikTok and Meta Reels
Choose Lapis if you need to…
- Create complete image ad campaigns across multiple platforms from a single prompt
- Forecast performance before spending your ad budget
- Track up to 20 competitors' ad creatives and strategies
- Import your Shopify or Amazon catalog for image ads at scale
Many teams use both. Lapis for image ads and campaign intelligence across all platforms. Arcads for UGC-style video content on TikTok and Reels.
Get started with LapisFrequently asked questions
They serve different formats and goals. Arcads creates UGC-style video ads with AI avatars for platforms like TikTok and Meta Reels. Lapis puts AI agents to work that automatically create, improve, and optimize your paid ads across a variety of platforms, learning from every result. Lapis's agents currently optimize static ad formats, while Arcads covers video. Many teams use both for complete format coverage.
Lapis's AI agents currently optimize static ad creatives (banners, social graphics, display ads) across a variety of platforms. They do not generate video content, AI avatars, or talking-head videos. If you need UGC-style video ads, Arcads is purpose-built for that format. Teams often pair Lapis's self-improving agents for static ads with a video tool like Arcads.
No. Arcads has no free plan and no free trial. The cheapest option is the Starter plan at $110/month for 10 videos, and unused credits are forfeited if you cancel or downgrade. Lapis offers a free plan with 5 credits and AI agents that automatically improve your ads, with no credit card required.
Arcads starts at $110/month (Starter, 10 videos), with Creator at $220/month and Pro at custom pricing. Unused credits are forfeited on cancellation. Lapis starts free, with Basic at $99/month (25 credits) and Pro at $599/month (250 credits, full intelligence suite). Lapis's AI agents automatically improve your ads over time, so the value compounds with each campaign.
No. Arcads generates video ads and stops there. Lapis's AI agents forecast impressions, clicks, and leads before you launch, track up to 20 competitors' ad creatives, and learn from every result to automatically improve your next campaign. The agents provide a self-improving optimization loop that Arcads does not offer.
No. Arcads generates UGC-style talking-head videos using AI avatars. It has no optimization layer and no multi-platform ad creation. Lapis's AI agents automatically create and optimize ads across a variety of platforms, all auto-sized from a single prompt. The agents learn from results to improve performance over time.
No. Arcads works from text scripts that you write or paste for AI avatars to read. Lapis's AI agents integrate natively with Shopify and Amazon catalogs, allowing batch ad creation and optimization across hundreds of SKUs. The agents then learn which product ads perform best and improve future campaigns.
Arcads relies on third-party AI services including ElevenLabs for voice synthesis and references third-party models for video generation. Lapis uses proprietary AI models for its agents, giving them more control over ad creation, brand intelligence, and the self-improving optimization that makes your ads perform better with every campaign.
Image ads that drive campaigns, not just clips.
Share your website. Lapis creates multi-platform image ad campaigns with brand intelligence, forecasting, and competitor tracking in under 3 minutes.
Create your first ad