Lapis is now live on AppSumo 🎉

Arcads makes videos.
Lapis makes image ads.

Arcads generates UGC-style talking-head videos with AI avatars. Lapis creates complete image ad campaigns across six platforms with brand intelligence, forecasting, and competitor tracking.

Create your first ad
Arcads

UGC video ads with AI avatars

Write a script. Arcads generates a talking-head video with an AI avatar, lip-synced in 35+ languages. Video only — no image ads, no analytics, no campaign tools.

  • Video ads only — no image ads or banners
  • No free plan, starts at $110/month
  • No forecasting, competitor tracking, or analytics
Lapis

Complete image ad campaigns across 6 platforms

Describe your campaign. Lapis generates image ads for Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT with built-in forecasting and competitor intelligence.

  • Image ads across 6 platforms, 15+ formats auto-sized
  • Free plan available, no credit card required
  • Forecasting, competitor tracking, NL editing built in

Trusted by thousands of marketing teams including

Bata
Hyundai
Liquid
Dominos
Samsung
Tata Solar
Amway
Bajaj
Tupperware
Darwin Health

Feature comparison

Different tools for different ad formats. Lapis covers image campaigns with intelligence; Arcads covers UGC video.

LapisArc.
Image ad generation (static, banners, social)
UGC-style video ad generation
AI avatar / talking-head videos
6-platform coverage (Meta, Google, LinkedIn, TikTok, WhatsApp, ChatGPT)
15+ format auto-sizing per campaign
Performance forecasting (impressions, clicks, leads)
Competitor ad tracking (up to 20)
Brand auto-detection (full design system)
Natural language editing (Campaign Studio)
Product catalog import (Shopify, Amazon)
Web analytics
Audience persona targeting
Free plan available
Multilingual support (15+ languages)
Emotion control on AI presenters
Batch video generation

What Arcads can't do for your ads

Arcads generates UGC video ads with AI avatars. Lapis creates complete image ad campaigns with intelligence tools that Arcads doesn't offer.

Image ads across 6 platforms

Arcads generates video only. Lapis creates static and banner ads for Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT with 15+ formats auto-sized per campaign.

Try multi-platform ads
6 platforms, one prompt
Meta Ads
Feed, Stories, Reels
AUTO
Google Display
Banner, Responsive
AUTO
LinkedIn Ads
Single image, Carousel
AUTO

Forecast results before you spend

Arcads has no analytics or forecasting of any kind. Lapis predicts impressions, clicks, leads, and cost-per-lead before you launch, so you optimize before spending.

See forecasting
30-day forecast
Impressions12,400–18,600
Clicks310–520
Leads24–41
Cost/Lead$12–$18

Track up to 20 competitors

Arcads offers zero competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built into the workflow.

Try competitor tracking
Competitor Intelligence
A
Competitor A
3 new ads detected
B
Competitor B
Messaging shift
C
Competitor C
New campaign live
Track up to 20 competitors on Pro plan

Start free, not at $110/month

Arcads has no free plan or free trial. The minimum is $110/month for 10 videos, and unused credits are forfeited on cancellation. Lapis offers a free plan with 5 credits, no credit card required.

Start free
ArcadsMINIMUM
$110/mo
10 videos, no free trial
LapisFREE PLAN
$0/mo
5 credits, no card required

Edit ads with plain English

Arcads has no built-in editor — you get a raw video file and finish it in external tools. Lapis Campaign Studio lets you edit all ad variations with natural language commands like "make CTAs more urgent."

Try Campaign Studio
Campaign Studio
"Make all CTAs more urgent"
Applied to 12 ads
DONE
"Shift to darker palette"
Applied to 12 ads
DONE
"Shorter headlines"
Applied to 12 ads
DONE

Import your product catalog

Arcads works from text scripts only — there is no product data integration. Lapis imports your entire Shopify or Amazon catalog and generates ads across hundreds of SKUs with @product shorthand.

Connect your catalog
S
Shopify Store
142 products synced
ImportShopify & Amazon
BatchHundreds of SKUs
Syntax@product-name
Creating ads with Arcads

5 steps, video only

1

Write or paste a video script into Arcads

2

Select an AI avatar from the library (300+ options)

3

Choose language, emotion, and voice settings

4

AI generates a lip-synced talking-head video

5

Download the video and upload to ad platforms manually

Creating ads with Lapis

3 steps, full campaign

1

Paste your website URL. Lapis absorbs your brand automatically

2

Describe your campaign. Get image ads for 6 platforms with forecasting, all auto-sized

3

Edit with plain English, export to ad managers

Why teams switch to Lapis

01

Image ads still drive the majority of ad spend.

Most ad spend across Meta, Google, LinkedIn, and Display goes to image ads, not video. Arcads only covers video. Lapis creates the format that accounts for the bulk of digital advertising, with 15+ auto-sized variations from a single prompt.

02

Intelligence tools, not just creative.

Arcads generates a video and stops. Lapis gives you performance forecasting before you spend, competitor tracking across up to 20 brands, and web analytics — an intelligence suite no video-only tool can match.

03

Free to start, transparent pricing.

Arcads has no free plan, no free trial, and forfeits unused credits on cancellation. Lapis starts free with 5 credits, no credit card required. Basic is $99/month — less than Arcads' cheapest plan — and includes 25 credits with multi-platform export.

Honest take

Choose Arcads if you need to…

  • Generate UGC-style talking-head video ads at scale
  • Use AI avatars instead of filming real spokespeople
  • Create video content in 35+ languages with emotion control
  • Batch-produce short-form video ads for TikTok and Meta Reels

Choose Lapis if you need to…

  • Create complete image ad campaigns across 6 platforms from a single prompt
  • Forecast performance before spending your ad budget
  • Track up to 20 competitors' ad creatives and strategies
  • Import your Shopify or Amazon catalog for image ads at scale

Many teams use both. Lapis for image ads and campaign intelligence across all platforms. Arcads for UGC-style video content on TikTok and Reels.

Get started with Lapis

Frequently asked questions

Image ads that drive campaigns, not just clips.

Share your website. Lapis creates multi-platform image ad campaigns with brand intelligence, forecasting, and competitor tracking in under 3 minutes.

Create your first ad