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Creatify makes videos.
Lapis makes campaigns.

Creatify generates AI video ads for TikTok. Lapis creates complete multi-platform ad campaigns with forecasting, competitor tracking, and analytics.

Create your first ad
Creatify

AI video ads for TikTok

Paste a product URL. Creatify generates short-form video ads with AI avatars for TikTok and Meta Reels. Video-only, no static ads or intelligence tools.

  • Video ads only, no static or banner ads
  • Primarily TikTok and Meta Reels
  • No performance forecasting or competitor tracking
Lapis

Complete ad campaigns across 6 platforms

Describe your campaign. Lapis generates static ads for Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT with built-in forecasting and competitor intelligence.

  • Static ads across 6 platforms, 15+ formats auto-sized
  • Performance forecasting before you spend
  • Competitor tracking, web analytics, NL editing

Trusted by thousands of marketing teams including

Bata
Hyundai
Liquid
Dominos
Samsung
Tata Solar
Amway
Bajaj
Tupperware
Darwin Health

Feature comparison

Different tools for different ad formats. Lapis covers static campaigns with intelligence; Creatify covers video.

LapisCreat.
Static & banner ad generation
AI video ad generation
AI avatar spokespeople
6-platform coverage (Meta, Google, LinkedIn, TikTok, WhatsApp, ChatGPT)
15+ format auto-sizing per campaign
Performance forecasting (impressions, clicks, leads)
Competitor ad tracking (up to 20)
Web analytics
Natural language editing (Campaign Studio)
Product catalog import (Shopify, Amazon)
Brand auto-detection (full design system)
Audience persona targeting
4K export quality
Multilingual support (15+ languages)
URL-to-video pipeline
AI-generated video scripts

What Creatify can't do for your ads

Creatify generates video ads for TikTok. Lapis creates complete multi-platform campaigns with intelligence tools that Creatify doesn't offer.

Static ads across 6 platforms

Creatify generates video only. Lapis creates static and banner ads for Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT with 15+ formats auto-sized per campaign.

Try multi-platform ads
6 platforms, one prompt
Meta Ads
Feed, Stories, Reels
AUTO
Google Display
Banner, Responsive
AUTO
LinkedIn Ads
Single image, Carousel
AUTO

Forecast results before you spend

Creatify has no analytics or forecasting. Lapis predicts impressions, clicks, leads, and cost-per-lead before you launch, so you optimize before spending.

See forecasting
30-day forecast
Impressions12,400–18,600
Clicks310–520
Leads24–41
Cost/Lead$12–$18

Track up to 20 competitors

Creatify offers zero competitive intelligence. Lapis tracks up to 20 competitors' ad creatives and strategies in real time, built into the workflow.

Try competitor tracking
Competitor Intelligence
A
Competitor A
3 new ads detected
B
Competitor B
Messaging shift
C
Competitor C
New campaign live
Track up to 20 competitors on Pro plan

Built-in web analytics

Creatify creates videos and stops there. Lapis includes built-in visitor tracking, conversion tracking, and attribution so you see which ads drive real results.

See analytics
Analytics dashboard
CreatifyNONE
No analytics or tracking
LapisBUILT-IN
Visitors, conversions, attribution

Edit ads with plain English

Creatify limits editing to video scripts. Lapis Campaign Studio lets you edit all ad variations with natural language commands like "make CTAs more urgent."

Try Campaign Studio
Campaign Studio
"Make all CTAs more urgent"
Applied to 12 ads
DONE
"Shift to darker palette"
Applied to 12 ads
DONE
"Shorter headlines"
Applied to 12 ads
DONE

Import your product catalog

Creatify scrapes one product URL at a time. Lapis imports your entire Shopify or Amazon catalog and generates ads across hundreds of SKUs with @product shorthand.

Connect your catalog
S
Shopify Store
142 products synced
ImportShopify & Amazon
BatchHundreds of SKUs
Syntax@product-name
Creating ads with Creatify

4 steps, video only

1

Paste a product URL for Creatify to scrape

2

AI generates a video script with optional avatar

3

Edit the script text, re-render video

4

Download and upload to TikTok or Meta manually

Creating ads with Lapis

3 steps, full campaign

1

Paste your website URL. Lapis absorbs your brand automatically

2

Describe your campaign. Get ads for 6 platforms with forecasting, all auto-sized

3

Edit with plain English, export to ad managers

Why teams switch to Lapis

01

Complete campaigns, not just videos.

Creatify outputs one video at a time. Lapis generates a full multi-platform campaign (static ads across 6 platforms, 15+ formats) from a single prompt in under 3 minutes.

02

Intelligence tools built in.

Creatify has no analytics, no forecasting, no competitor tracking. Lapis gives you performance predictions, up to 20 competitor monitors, and web analytics without leaving the platform.

03

Scale with your product catalog.

Creatify scrapes one URL at a time. Lapis imports your Shopify or Amazon catalog and generates ads across hundreds of SKUs. For e-commerce, the difference in efficiency is orders of magnitude.

Honest take

Choose Creatify if you need to…

  • Generate AI avatar video ads for TikTok and Meta Reels
  • Create short-form video content from product URLs
  • Use AI-generated spokespeople without filming
  • Focus exclusively on video-first social commerce

Choose Lapis if you need to…

  • Create complete ad campaigns across 6 platforms from a single prompt
  • Forecast performance before spending your ad budget
  • Track up to 20 competitors' ad creatives and strategies
  • Import your Shopify or Amazon catalog for ads at scale

Many teams use both. Lapis for static ads and campaign intelligence across all platforms. Creatify for AI avatar video content on TikTok and Reels.

Get started with Lapis

Frequently asked questions

Complete campaigns, not just videos.

Share your website. Lapis creates multi-platform ad campaigns with forecasting, competitor tracking, and analytics in under 3 minutes.

Create your first ad