Lapis developer documentation

Connect every conversion to the ad click that produced it.

Install conversion tracking, preserve attribution through your customer journey, and send verified events to Lapis.

Choose your integration

Start with the guide that matches where your conversion is confirmed.

Browser tracking

Lapis Pixel

Track page views and browser-visible conversions on a website you manage.

Server-side tracking

Conversion API

Send verified conversions from your backend, checkout, CRM, or application.

Start here

  1. 1

    Choose your landing-page setup

    Determine whether your team owns the ad landing page or Lapis manages the dynamic landing page.

  2. 2

    Capture the ad click

    Install the browser pixel on client-managed pages, or receive a lapis_click_id from a Lapis-managed page.

  3. 3

    Record the conversion

    Track it in the browser with lapis(), or send a verified event from your backend through the Conversion API.

Attribution key

lapis_click_id connects a backend event to the original campaign, ad group, and ad. Preserve it through signup, checkout, or lead creation; never invent one when it is absent.

Production endpoints

Browser pixelhttps://cdn.trylapis.com/pixel/v1/lapis-pixel.js
Server eventshttps://api.trylapis.com/api/v1/pixel/server-events

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