Copy.ai automates your workflows.
Lapis creates your ads.
Copy.ai generates marketing text and automates GTM workflows. Lapis generates complete ad campaigns with copy, visuals, sizing, and performance forecasts, all in one workflow.
Create your first adAI GTM automation
Automate go-to-market workflows: outbound emails, content generation, lead enrichment, CRM updates. Text-only output. You still need a designer and a separate tool to create visual ad creatives.
- Generates text only, no visual ad creatives
- GTM workflow automation for sales and marketing teams
- $29/mo Chat, $1,000/mo Growth for workflow automation
AI ad creation
Describe your campaign in plain text. Lapis generates complete ads with copy, visuals, platform sizing, and performance forecasts from your brand identity.
- Complete ads: copy and visuals generated together
- Auto-sized for Meta, Google, TikTok, LinkedIn, WhatsApp
- Free to start, $99/month for 25 campaigns
AI GTM automation
Automate go-to-market workflows: outbound emails, content generation, lead enrichment, CRM updates. Text-only output. You still need a designer and a separate tool to create visual ad creatives.
- Generates text only, no visual ad creatives
- GTM workflow automation for sales and marketing teams
- $29/mo Chat, $1,000/mo Growth for workflow automation
AI ad creation
Describe your campaign in plain text. Lapis generates complete ads with copy, visuals, platform sizing, and performance forecasts from your brand identity.
- Complete ads: copy and visuals generated together
- Auto-sized for Meta, Google, TikTok, LinkedIn, WhatsApp
- Free to start, $99/month for 25 campaigns
Trusted by thousands of marketing teams including
What Copy.ai can't do for your ads
Copy.ai automates GTM workflows and generates marketing text. These are the ad-specific capabilities it does not have.
Create visual ad creatives
Copy.ai generates text: ad copy, emails, blog posts, and social captions. It does not generate ad banners, display creatives, or any structured visual output. You need a separate design tool. Lapis generates the complete ad with copy and visuals together.
Create a complete adAuto-size ads for every platform
Copy.ai has no concept of ad dimensions or platform formats. Lapis generates ads natively sized for Meta feeds, Stories, Google Display, TikTok, LinkedIn, and WhatsApp in one step.
See multi-platform adsForecast ad performance before you spend
Copy.ai has no performance prediction for any output. Lapis forecasts impressions, clicks, CTR, and cost-per-lead across 1, 7, and 30-day windows before you launch.
See forecastingAbsorb your complete visual identity
Copy.ai has a Brand Voice feature for maintaining text tone across content. Lapis crawls your website and extracts your full visual identity (colors, fonts, tone, button styles, spacing) so ads look like your in-house team made them.
Try brand absorptionTrack what competitors are running
Copy.ai generates content with no awareness of your competitive landscape. Lapis tracks competitor ad creatives across platforms so you can counter their positioning.
See competitor trackingImport products from Shopify and Amazon
Copy.ai requires you to manually describe each product in text prompts. Lapis imports your product catalog directly from Shopify, Amazon, or any URL and generates product-specific ads with real images and descriptions.
Import your productsFeature comparison
Copy.ai excels at GTM workflow automation. Lapis excels at complete ad creation. Here is where they differ.
| Feature | Lapis | Copy.ai |
|---|---|---|
| Ad copy generation | ||
| Visual ad creative generation | ||
| Copy + visuals in one workflow | ||
| Multi-platform ad auto-sizing | ||
| Performance forecasting (impressions, clicks, CTR) | ||
| Competitor ad tracking | ||
| Automatic brand absorption (full design system) | ||
| Post-generation visual editing | ||
| Product catalog import (Shopify, Amazon) | ||
| Audience persona targeting | ||
| Campaign-level ad generation | ||
| Multi-language support | ||
| Brand voice/tone consistency | ||
| GTM workflow automation | ||
| CRM integrations (Salesforce, HubSpot) | ||
| Long-form content (blog posts, emails) | ||
| Outbound sales sequence generation | ||
| 2,000+ third-party integrations | ||
| SOC 2 Type II / GDPR compliance | ||
| Free tier |
7 steps
Write ad copy in Copy.ai using a workflow or chat prompt
Edit and refine the generated text manually
Open a separate design tool (Canva, Figma, or Adobe)
Design the visual creative, manually add Copy.ai’s copy
Manually resize for each ad platform and format
Export each size variant individually
Upload to each ad manager separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review complete ads with copy, visuals, and all platforms sized
Export to ad managers with one click
7 steps
Write ad copy in Copy.ai using a workflow or chat prompt
Edit and refine the generated text manually
Open a separate design tool (Canva, Figma, or Adobe)
Design the visual creative, manually add Copy.ai’s copy
Manually resize for each ad platform and format
Export each size variant individually
Upload to each ad manager separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review complete ads with copy, visuals, and all platforms sized
Export to ad managers with one click
Why teams switch to Lapis
Complete ads, not just copy.
Copy.ai generates marketing text that still needs a designer, a design tool, and manual platform resizing. Lapis generates the complete ad (copy, visuals, and sizing) in one step. You skip the entire handoff between copywriter and designer.
Forecast results before you spend.
Copy.ai has no performance prediction for any output. Lapis forecasts impressions, clicks, and cost-per-lead for your complete ads across 1, 7, and 30-day windows. You know which creative will perform before you commit budget.
Your brand identity, not just your brand voice.
Copy.ai captures your written tone through Brand Voice. Lapis captures your entire visual identity (colors, fonts, spacing, button styles, tone) from your website URL. Every ad looks like your in-house team made it.
Copy.ai isn't a copywriting tool anymore
Understanding what Copy.ai actually does today
Copy.ai launched in 2020 as an AI copywriting tool to write ad copy, social captions, and blog posts using GPT-powered templates. It was a direct tool for marketers who needed text fast.
In 2023-2024, Copy.ai pivoted to position itself as an “AI-native GTM platform,” focusing on workflow automation, CRM enrichment, lead processing, and sales enablement. In October 2025, Fullcast acquired Copy.ai and rebranded it as “Fullcast Propel (powered by Copy.ai),” integrating it into a broader RevOps platform.
Today, Copy.ai's core product is workflow automation for enterprise go-to-market teams, not content creation for individual marketers. If you are searching for a tool to create ad campaigns, Copy.ai's current product is further from that goal than ever. Lapis is purpose-built for exactly that: generating complete, on-brand ad creatives from a text description.
Honest take
Choose Copy.ai if you need to…
- Automate GTM workflows across sales, marketing, and operations
- Generate long-form content (blog posts, emails, social captions) at scale
- Enrich leads and update CRM records automatically
- Integrate with 2,000+ tools via Zapier for workflow automation
- Meet enterprise security requirements (SOC 2 Type II, GDPR)
Choose Lapis if you need to…
- Create complete ad campaigns with copy and visuals in one workflow
- Auto-size ads for Meta, Google, TikTok, LinkedIn, and WhatsApp
- Forecast ad performance before spending your budget
- Track competitor ad creatives across platforms
- Import products from Shopify or Amazon and generate product ads
Frequently asked questions
Stop automating copy.
Start creating ads.
Share your website. Lapis learns your brand and creates complete ad campaigns in minutes.
Create your first ad