Jasper writes your copy.
Lapis creates your ads.
Jasper generates marketing text. Lapis generates complete ad campaigns: copy, visuals, sizing, and performance forecasts, all in one workflow.
Create your first adAI marketing copy
Write ad copy, blog posts, emails, and social posts using AI templates. Text-only output. You still need a designer or a separate tool to create the actual ad.
- Generates text only, no visual ad creatives
- 100+ text templates for marketing content
- $69/seat/month for Pro, no free tier
AI ad creation
Describe your campaign in plain text. Lapis generates complete ads with copy, visuals, platform sizing, and performance forecasts from your brand identity.
- Complete ads: copy and visuals generated together
- Auto-sized for Meta, Google, Reddit, LinkedIn
- Free to start, $99/month for 25 campaigns
AI marketing copy
Write ad copy, blog posts, emails, and social posts using AI templates. Text-only output. You still need a designer or a separate tool to create the actual ad.
- Generates text only, no visual ad creatives
- 100+ text templates for marketing content
- $69/seat/month for Pro, no free tier
AI ad creation
Describe your campaign in plain text. Lapis generates complete ads with copy, visuals, platform sizing, and performance forecasts from your brand identity.
- Complete ads: copy and visuals generated together
- Auto-sized for Meta, Google, Reddit, LinkedIn
- Free to start, $99/month for 25 campaigns
Trusted by thousands of marketing teams including
What Jasper can't do for your ads
Jasper generates marketing copy. These are the ad-specific capabilities it does not have.
Create visual ad creatives
Jasper generates text. It does not generate ad banners, display creatives, or any structured visual output. You need a separate design tool. Lapis generates the complete ad: copy and visuals together.
Create a complete adAuto-size ads for every platform
Jasper outputs plain text with no awareness of ad dimensions. Lapis generates ads natively sized for Meta feeds, Stories, Google Display, Reddit, and LinkedIn in one step.
See multi-platform adsForecast ad performance before you spend
Jasper has no performance prediction for any output. Lapis forecasts impressions, clicks, CTR, and cost-per-lead across 1, 7, and 30-day windows before you launch.
See forecastingAbsorb your complete visual identity
Jasper has a Brand Voice feature for text tone. Lapis crawls your website and extracts your full visual identity (colors, fonts, tone, button styles, spacing) so ads look like your in-house team made them.
Try brand absorptionTrack what competitors are running
Jasper writes copy with no awareness of your competitive landscape. Lapis tracks competitor ad creatives across platforms so you can counter their positioning.
See competitor trackingImport products from Shopify and Amazon
Jasper requires you to manually describe each product. Lapis imports your product catalog directly from Shopify, Amazon, or any URL and generates product-specific ads with real images and descriptions.
Import your productsFeature comparison
Jasper excels at marketing text. Lapis excels at complete ad creation. Here is where they differ.
| Feature | Lapis | Jasper |
|---|---|---|
| Ad copy generation | ||
| Visual ad creative generation | ||
| Copy + visuals in one workflow | ||
| Multi-platform auto-sizing | ||
| Performance forecasting (impressions, clicks, CTR) | ||
| Competitor ad tracking | ||
| Automatic brand absorption (full design system) | ||
| Post-generation visual editing | ||
| Product catalog import (Shopify, Amazon) | ||
| Audience persona targeting | ||
| Campaign-level generation | ||
| Multi-language support | ||
| Brand voice/tone consistency | ||
| Long-form content (blog posts, emails) | ||
| SEO content generation | ||
| 100+ marketing content templates | ||
| Team collaboration workspace | ||
| Free tier |
6 steps
Write ad copy in Jasper using a marketing template
Edit and refine the generated text manually
Open a separate design tool (Canva, Figma, or Adobe)
Design the visual creative, manually add Jasper’s copy
Manually resize for each ad platform and format
Export and upload to each ad manager separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review complete ads with copy, visuals, and all platforms sized
Export to ad managers with one click
6 steps
Write ad copy in Jasper using a marketing template
Edit and refine the generated text manually
Open a separate design tool (Canva, Figma, or Adobe)
Design the visual creative, manually add Jasper’s copy
Manually resize for each ad platform and format
Export and upload to each ad manager separately
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Review complete ads with copy, visuals, and all platforms sized
Export to ad managers with one click
Why teams switch to Lapis
Complete ads, not just copy.
Jasper generates marketing text that still needs a designer, a design tool, and manual platform resizing. Lapis generates the complete ad (copy, visuals, and sizing) in one step. You skip the handoff between copywriter and designer.
Forecast results before you spend.
Jasper has no performance prediction for any output. Lapis forecasts impressions, clicks, and cost-per-lead for your complete ads across 1, 7, and 30-day windows. You know which creative will perform before you commit budget.
Your brand identity, not just your brand voice.
Jasper captures your written tone through Brand Voice. Lapis captures your entire visual identity (colors, fonts, spacing, button styles, tone) from your website URL. Every ad looks like your in-house team made it.
Honest take
Choose Jasper if you need to…
- Generate long-form marketing content (blog posts, articles, whitepapers)
- Write email sequences and social media posts at scale
- Maintain a consistent brand voice across all written content
- Use 100+ marketing-specific text templates with team collaboration
- Work with enterprise-grade content governance (Jasper IQ)
Choose Lapis if you need to…
- Create complete ad campaigns with copy and visuals in one workflow
- Auto-size ads for Meta, Google, Reddit, and LinkedIn
- Forecast ad performance before spending your budget
- Track competitor ad creatives across platforms
- Import products from Shopify or Amazon and generate product ads
Frequently asked questions
They solve different problems. Jasper generates text-only marketing copy. Lapis puts AI agents to work that automatically create, improve, and optimize your paid ads across a variety of platforms, learning from every result. If you need a self-improving ads system, Lapis handles the full workflow. If you only need text copy, Jasper can help with that step.
No. Jasper generates text-only output for marketing content. It has an Image Suite for general image generation, but it does not produce structured ad creatives or platform-specific formats. Lapis's AI agents create complete ads with copy and visuals together, then learn from results to improve them over time.
Jasper Pro costs $69/seat/month with no free tier and requires a credit card for the trial. Lapis starts free with 5 credits, no credit card required. At $99/month, Lapis's AI agents automatically create and improve complete paid ads across a variety of platforms. At Jasper's price, you get text copy and still need a separate tool to create the actual ad.
For ad-specific copy, yes. Lapis's AI agents generate copy alongside visuals, optimized for each platform's format, and learn from performance data to improve future copy. Jasper generates more versatile long-form content (blogs, emails, whitepapers) that Lapis does not target.
Yes. Some teams use Jasper for long-form content (blogs, emails, documentation) and Lapis for paid ads. Jasper writes marketing text. Lapis's AI agents automatically create, optimize, and improve ad campaigns across a variety of platforms.
Jasper has more text-generation features. Lapis has AI agents built specifically for paid ads. If your goal is to improve ad performance over time, Lapis handles the entire workflow: brand absorption, ad creation, multi-platform sizing, performance forecasting, and self-improving optimization. With Jasper, generating copy is step 1 of a multi-step process.
Jasper supports 30+ languages for text generation. Lapis supports 15+ languages for complete ad generation (copy and visuals together). Both cover the major advertising markets. The difference is that Lapis's AI agents generate and optimize the complete ad in each language, not just translated text.
Jasper offers marketing-specific templates and Brand Voice features that general LLMs lack. However, the text quality gap has narrowed significantly. For paid ads specifically, Lapis at $99/month delivers AI agents that automatically create and improve complete ads across a variety of platforms, making it a different category of tool entirely.
Stop writing copy.
Start creating ads.
Share your website. Lapis learns your brand and creates complete ad campaigns in minutes.
Create your first ad