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Jasper writes your copy.
Lapis creates your ads.

Jasper generates marketing text. Lapis generates complete ad campaigns: copy, visuals, sizing, and performance forecasts, all in one workflow.

Create your first ad
Jasper

AI marketing copy

Write ad copy, blog posts, emails, and social posts using AI templates. Text-only output. You still need a designer or a separate tool to create the actual ad.

  • Generates text only, no visual ad creatives
  • 100+ text templates for marketing content
  • $69/seat/month for Pro, no free tier
Lapis

AI ad creation

Describe your campaign in plain text. Lapis generates complete ads with copy, visuals, platform sizing, and performance forecasts from your brand identity.

  • Complete ads: copy and visuals generated together
  • Auto-sized for Meta, Google, TikTok, LinkedIn, WhatsApp
  • Free to start, $99/month for 25 campaigns

Trusted by thousands of marketing teams including

Bata
Hyundai
Liquid
Dominos
Samsung
Tata Solar
Amway
Bajaj
Tupperware
Darwin Health

What Jasper can't do for your ads

Jasper generates marketing copy. These are the ad-specific capabilities it does not have.

Create visual ad creatives

Jasper generates text. It does not generate ad banners, display creatives, or any structured visual output. You need a separate design tool. Lapis generates the complete ad: copy and visuals together.

Create a complete ad
Output comparison
JasperTEXT ONLY
LapisCOMPLETE AD

Auto-size ads for every platform

Jasper outputs plain text with no awareness of ad dimensions. Lapis generates ads natively sized for Meta feeds, Stories, Google Display, TikTok, LinkedIn, and WhatsApp in one step.

See multi-platform ads
One campaign, every size
Meta Feed
1080×1080
AUTO
Stories
1080×1920
AUTO
Google Display
300×250
AUTO
TikTok
1080×1920
AUTO
LinkedIn
1200×627
AUTO

Forecast ad performance before you spend

Jasper has no performance prediction for any output. Lapis forecasts impressions, clicks, CTR, and cost-per-lead across 1, 7, and 30-day windows before you launch.

See forecasting
30-day forecast
Impressions12,400-18,600
Clicks310-520
Leads24-41
Cost/Lead₹120-₹180

Absorb your complete visual identity

Jasper has a Brand Voice feature for text tone. Lapis crawls your website and extracts your full visual identity (colors, fonts, tone, button styles, spacing) so ads look like your in-house team made them.

Try brand absorption
Jasper Brand VoiceTEXT TONE
Captures written tone and vocabulary
Lapis Brand IntelligenceFULL IDENTITY
Colors
FontsInter, 500/700
ToneProfessional, confident
ButtonsRounded, blue CTA

Track what competitors are running

Jasper writes copy with no awareness of your competitive landscape. Lapis tracks competitor ad creatives across platforms so you can counter their positioning.

See competitor tracking
Competitor intelligence
A
Competitor A
12 active ads
Active
B
Competitor B
8 active ads
Active
C
Competitor C
23 active ads
Active

Import products from Shopify and Amazon

Jasper requires you to manually describe each product. Lapis imports your product catalog directly from Shopify, Amazon, or any URL and generates product-specific ads with real images and descriptions.

Import your products
Product catalog import
S
Shopify
Sync products automatically
IMPORT
A
Amazon
Import by ASIN or URL
IMPORT
A
Any URL
Paste a product page link
IMPORT

Feature comparison

Jasper excels at marketing text. Lapis excels at complete ad creation. Here is where they differ.

LapisJasp.
Ad copy generation
Visual ad creative generation
Copy + visuals in one workflow
Multi-platform auto-sizing
Performance forecasting (impressions, clicks, CTR)
Competitor ad tracking
Automatic brand absorption (full design system)
Post-generation visual editing
Product catalog import (Shopify, Amazon)
Audience persona targeting
Campaign-level generation
Multi-language support
Brand voice/tone consistency
Long-form content (blog posts, emails)
SEO content generation
100+ marketing content templates
Team collaboration workspace
Free tier
Creating an ad with Jasper

6 steps

1

Write ad copy in Jasper using a marketing template

2

Edit and refine the generated text manually

3

Open a separate design tool (Canva, Figma, or Adobe)

4

Design the visual creative, manually add Jasper’s copy

5

Manually resize for each ad platform and format

6

Export and upload to each ad manager separately

Creating an ad with Lapis

3 steps

1

Paste your website URL. Lapis absorbs your brand automatically

2

Describe your campaign. Review complete ads with copy, visuals, and all platforms sized

3

Export to ad managers with one click

Why teams switch to Lapis

01

Complete ads, not just copy.

Jasper generates marketing text that still needs a designer, a design tool, and manual platform resizing. Lapis generates the complete ad (copy, visuals, and sizing) in one step. You skip the handoff between copywriter and designer.

02

Forecast results before you spend.

Jasper has no performance prediction for any output. Lapis forecasts impressions, clicks, and cost-per-lead for your complete ads across 1, 7, and 30-day windows. You know which creative will perform before you commit budget.

03

Your brand identity, not just your brand voice.

Jasper captures your written tone through Brand Voice. Lapis captures your entire visual identity (colors, fonts, spacing, button styles, tone) from your website URL. Every ad looks like your in-house team made it.

Honest take

Choose Jasper if you need to…

  • Generate long-form marketing content (blog posts, articles, whitepapers)
  • Write email sequences and social media posts at scale
  • Maintain a consistent brand voice across all written content
  • Use 100+ marketing-specific text templates with team collaboration
  • Work with enterprise-grade content governance (Jasper IQ)

Choose Lapis if you need to…

  • Create complete ad campaigns with copy and visuals in one workflow
  • Auto-size ads for Meta, Google, TikTok, LinkedIn, and WhatsApp
  • Forecast ad performance before spending your budget
  • Track competitor ad creatives across platforms
  • Import products from Shopify or Amazon and generate product ads
Get started with Lapis

Frequently asked questions

Stop writing copy.
Start creating ads.

Share your website. Lapis learns your brand and creates complete ad campaigns in minutes.

Create your first ad