Krea generates images.
Lapis generates ad campaigns.
Krea is an AI image tool for designers. Lapis is an AI ad platform that generates complete, multi-platform campaigns in under three minutes.
Create your first adAI image generation
Generate standalone images with real-time rendering and LoRA training. No ad formats, no ad copy, no platform integrations, no performance analytics.
- Standalone images, not ready-to-publish ads
- No ad copy, sizing, or platform formatting
- No forecasting, tracking, or analytics
Complete ad campaign generation
Text prompt to finished ad campaigns across multiple platforms. Copy, creative, sizing, forecasting, and competitor intelligence all built in.
- Full campaigns: copy, creative, and sizing in one step
- Multi-platform, 15+ formats auto-generated
- Performance forecasting and competitor tracking included
AI image generation
Generate standalone images with real-time rendering and LoRA training. No ad formats, no ad copy, no platform integrations, no performance analytics.
- Standalone images, not ready-to-publish ads
- No ad copy, sizing, or platform formatting
- No forecasting, tracking, or analytics
Complete ad campaign generation
Text prompt to finished ad campaigns across multiple platforms. Copy, creative, sizing, forecasting, and competitor intelligence all built in.
- Full campaigns: copy, creative, and sizing in one step
- Multi-platform, 15+ formats auto-generated
- Performance forecasting and competitor tracking included
Trusted by thousands of marketing teams including
What Krea can't do for your ads
Krea generates images for creative professionals. Lapis generates complete ad campaigns with copy, sizing, forecasting, and intelligence tools that Krea does not offer.
Complete ads, not just images
Krea generates standalone images with no advertising context. Lapis produces complete ads with headlines, body copy, CTAs, and platform-specific formatting in one step.
Generate a campaignMulti-platform, sized automatically
Krea has no concept of ad formats. Lapis auto-generates ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with 15+ format variations from a single prompt.
See platform supportAd copy that converts, not just visuals
Krea produces images only. Lapis generates headlines, body copy, and calls to action alongside every creative, all tailored to your audience and campaign goal.
See ad copy generationForecast results before you spend
Krea has no concept of ad performance. Lapis forecasts specific CTR, engagement, and conversion rates before you commit any budget to a campaign.
See forecastingTrack what your competitors are running
Krea has no competitive intelligence features. Lapis monitors up to 20 competitors' ad creatives and strategies, integrated directly into your ad workflow.
See competitor trackingBrand detection in seconds, not hours
Krea offers LoRA training for visual consistency, but it requires uploading training images and waiting hours. Lapis crawls your website and extracts your full brand identity in seconds.
Try brand detectionFeature comparison
Krea generates images for designers. Lapis generates complete ad campaigns with intelligence tools Krea does not have.
| Feature | Lapis | Krea |
|---|---|---|
| Complete ad campaign generation | ||
| Ad copy generation (headlines, CTAs, body) | ||
| Ad format presets (15+ formats, multi-platform) | ||
| Performance forecasting (CTR, engagement, conversions) | ||
| Automatic brand detection (website crawl) | ||
| Natural language editing (Campaign Studio) | ||
| Competitor ad tracking | ||
| Web analytics | ||
| Product catalog import (Shopify, Amazon) | ||
| Multilingual support (15+ languages) | ||
| Audience persona targeting | ||
| Real-time image generation | ||
| LoRA custom model training | ||
| Image upscaling and style transfer |
7+ steps
Generate an image in Krea with a prompt
Download the image file
Open a separate design tool (Figma, Canva, etc.)
Manually add headline, body copy, and CTA text
Resize and reformat for each ad platform
Write ad copy separately (or hire a copywriter)
Upload to each ad manager individually
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get complete ads for all platforms with copy, sizing, and forecasts
Export to ad managers with one click
7+ steps
Generate an image in Krea with a prompt
Download the image file
Open a separate design tool (Figma, Canva, etc.)
Manually add headline, body copy, and CTA text
Resize and reformat for each ad platform
Write ad copy separately (or hire a copywriter)
Upload to each ad manager individually
3 steps
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get complete ads for all platforms with copy, sizing, and forecasts
Export to ad managers with one click
Why ad teams choose Lapis over Krea
Ads, not just images.
Krea generates images. Lapis generates complete ad campaigns (copy, creative, sizing, and targeting) from a single text prompt. The output is ready to publish, not a starting point for more work.
Intelligence built into every campaign.
Performance forecasting, competitor tracking, web analytics, and NL editing are part of every Lapis campaign. Krea has no ad intelligence features because it is not an ad tool.
One prompt, every platform.
Lapis auto-generates ads for Meta, Google, Reddit, LinkedIn, and ChatGPT with 15+ format variations. Krea generates a single image that you would need to manually format for each platform.
Honest take
Choose Krea if you need to…
- Generate AI images for design projects, concept art, or creative exploration
- Train custom LoRA models for brand-consistent image generation
- Use real-time image generation with instant prompt feedback
- Produce visual content for editorial, packaging, or product design (not ads)
Choose Lapis if you need to…
- Generate complete ad campaigns with copy, creative, and sizing from a text prompt
- Publish ads across Meta, Google, Reddit, LinkedIn, and ChatGPT
- Forecast CTR, engagement, and conversions before committing budget
- Track competitors, import product catalogs, and edit ads with natural language
Some teams use both: Krea for creative exploration and image generation, Lapis for turning ideas into platform-ready ad campaigns with performance intelligence.
Get started with LapisFrequently asked questions
Yes. Lapis puts AI agents to work that automatically create, improve, and optimize your paid ads across a variety of platforms, learning from every result. Krea is an AI image generation tool with no ad-specific features: no ad formats, no copy generation, no platform integrations, and no performance analytics.
Krea generates standalone AI images, but it does not produce ads. To turn a Krea image into an ad, you would need to add copy, format it for each platform, and size it manually. Lapis's AI agents handle all of this automatically and learn from results to improve future campaigns.
Krea offers plans from Free to Enterprise ($200/mo+). Lapis starts free with Basic at $99/mo and Pro at $599/mo. Krea provides image generation only. Lapis's AI agents automatically create, improve, and optimize your paid ads across a variety of platforms with performance intelligence built in.
No. Krea has no ad performance features of any kind. Lapis's AI agents predict CTR, engagement, and conversions before you spend budget, then learn from actual results to make each campaign perform better over time.
Krea's real-time generation updates AI images instantly as you adjust prompts. This is excellent for creative exploration and concept design. However, it does not produce ad-ready output. Lapis's AI agents generate complete, platform-ready ads and automatically improve them based on performance data.
No. Krea has no competitor tracking. Lapis's AI agents track up to 20 competitors' ad strategies in real time, learning from their creative patterns to automatically improve your own campaigns.
It depends on your needs. If you want AI imagery for creative projects and also need paid ads, you could use Krea for exploration and Lapis for agent-driven ad creation and optimization. However, Lapis's AI agents create ad creatives on their own, so many ad teams will not need a separate image tool.
Yes. Lapis offers a free plan with 5 credits, no credit card required. You can also try the Free Ad Generator at trylapis.com/free-ad-generator with no signup, or use Rate Your Ad at trylapis.com/rate-your-ad to benchmark existing creatives.
Stop generating images. Start generating campaigns.
Share your website. Lapis generates complete ad campaigns across multiple platforms in under three minutes.