Lapis is now live on AppSumo 🎉

Pippit makes videos.
Lapis makes ads that convert.

Pippit creates AI-powered video content for social media. Lapis generates complete, on-brand ad campaigns optimized for every platform, with performance forecasting before you spend.

Create your first ad
Pippit

Video content creation agent

Pippit (formerly CapCut Commerce Pro) is a ByteDance-powered content creation platform. It generates AI videos, product images, and social content using avatars and templates.

  • 80+ AI avatars for video content
  • Product video generation from URLs
  • Social media scheduling and publishing
Lapis

AI ad campaign engine

Lapis is purpose-built for ad campaigns. Describe what you're promoting, and AI generates complete, on-brand ad creatives optimized for Meta, Google, LinkedIn, TikTok, and more, with performance forecasts before you launch.

  • AI generates ads from text prompts
  • Auto-sized for 6 ad platforms
  • Performance forecasts before you spend

Trusted by thousands of marketing teams including

Bata
Hyundai
Liquid
Dominos
Samsung
Tata Solar
Amway
Bajaj
Tupperware
Darwin Health

Feature comparison

Different tools for different content types. Lapis covers ad campaigns with intelligence; Pippit covers video content.

LapisPippit
AI static & banner ad generation
AI video generation
AI avatar spokespeople
6-platform ad campaign generation (Meta, Google, LinkedIn, TikTok, WhatsApp, ChatGPT)
15+ format auto-sizing per campaign
Performance forecasting (impressions, clicks, leads)
Competitor ad tracking (up to 20)
Brand auto-detection (full design system)
Product catalog import (Shopify, Amazon)
Natural language editing (Campaign Studio)
Audience persona targeting
AI product image generation
Social media scheduling & auto-publishing
Multilingual support (15+ languages)
4K export quality
URL-to-video pipeline

What Pippit can't do for your ads

Pippit generates video content for social media. Lapis creates complete multi-platform ad campaigns with intelligence tools that Pippit doesn't offer.

Generate ads, not just videos

Pippit creates video content. Lapis generates complete static ad campaigns from a text description: headlines, copy, visuals, all on-brand across 6 platforms.

Try AI ad generation
6 platforms, one prompt
Meta Ads
Feed, Stories, Reels
AUTO
Google Display
Banner, Responsive
AUTO
LinkedIn Ads
Single image, Carousel
AUTO

Brand intelligence, not templates

Pippit uses pre-built templates and commercial assets. Lapis crawls your website to learn your complete visual identity and generates unique creatives every time.

See brand absorption
A
Acme Inc
Brand detected
Colors
StyleModern, minimal
FontsInter, system

Forecast results before you spend

Pippit shows analytics after you publish. Lapis predicts impressions, clicks, and leads before you launch, so you optimize creative before committing budget.

See forecasting
30-day forecast
Impressions12,400-18,600
Clicks310-520
Leads24-41
Cost/Lead$12-$18

Competitor intelligence built in

Pippit has no competitor tracking. Lapis monitors up to 20 competitors' ad creatives and strategies in real time, built into the workflow.

Explore Brand Radar
Competitor Intelligence
A
Competitor A
3 new ads detected
B
Competitor B
Messaging shift
C
Competitor C
New campaign live
Track up to 20 competitors on Pro plan

Campaign-level generation

Pippit generates individual videos one at a time. Lapis generates entire multi-ad campaigns with consistent messaging across every platform in a single prompt.

Generate a campaign
Variants
MetaGoogleTikTok
SALE
SALE
SALE
SALE
Create more like this

Ads in any language

Both support multilingual content. But Lapis generates the same ad campaign in 15+ languages automatically, including Hindi, Tamil, Telugu, and Arabic, with native copy, not just translation.

Explore languages
Same Ad, Any Language
EN
English
Summer Sale
HI
Hindi
गर्मियों का त्योहार
TA
Tamil
கோடை கொண்டாட்டம்
ES
Spanish
Ofertas de Verano
Creating content with Pippit

5 steps, video only

1

Find or import your product URL into Pippit

2

Choose an AI avatar or video template

3

Generate video content and edit in the built-in editor

4

Export the video in your desired format

5

Schedule or manually publish to social platforms

Creating ads with Lapis

3 steps, full campaign

1

Paste your website URL. Lapis absorbs your brand automatically

2

Describe your campaign. Get ads for 6 platforms with forecasting, all auto-sized

3

Edit with plain English, export to ad managers with one click

Why teams switch to Lapis

01

They need ads, not videos.

Pippit is excellent for video content. But most paid ad campaigns run on static and banner formats. Lapis is built specifically for the ad formats that drive paid acquisition across Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT.

02

They want intelligence, not just creation.

Pippit creates content. Lapis creates campaigns with built-in competitive intelligence, performance forecasting, and audience targeting. It's the difference between a content tool and a marketing engine.

03

They need multi-platform campaigns fast.

One prompt in Lapis generates ads for 6 platforms, 15+ formats, all correctly sized and formatted in under 3 minutes. No manual resizing, no per-platform workflows, no separate exports.

Honest take

Choose Pippit if you need to…

  • Generate AI-powered video content for social media
  • Use AI avatars for product demos or UGC-style videos
  • Focus on TikTok and Instagram Reels as primary channels
  • Schedule and auto-publish content across social platforms
  • Create product images and virtual try-on experiences
  • Operate within the ByteDance/TikTok ecosystem

Choose Lapis if you need to…

  • Create high-converting static ad campaigns across 6 platforms
  • Get AI that learns your brand identity automatically
  • Forecast performance before committing ad spend
  • Track and analyze competitor ad strategies with Brand Radar
  • Generate entire campaigns from a single prompt, not one asset at a time
  • Create ads in 15+ languages with native copy generation

Many teams use both. Lapis for static ad campaigns and marketing intelligence across all platforms. Pippit for AI-generated video content and social media publishing on TikTok and Reels.

Get started with Lapis

Frequently asked questions

Stop creating content.
Start generating campaigns.

Share your website. Lapis creates multi-platform ad campaigns with forecasting, competitor tracking, and analytics in under 3 minutes.

Create your first ad