Pippit creates AI-powered video content for social media. Lapis generates complete, on-brand ad campaigns optimized for every platform, with performance forecasting before you spend.
Create your first ad
Lapis
Lapis is purpose-built for ad campaigns. Describe what you're promoting, and AI generates complete, on-brand ad creatives optimized for Meta, Google, Reddit, LinkedIn, and more, with performance forecasts before you launch.
Pippit
Pippit (formerly CapCut Commerce Pro) is a ByteDance-powered content creation platform. It generates AI videos, product images, and social content using avatars and templates.
Trusted by 1,500+ marketing teams including
Pippit generates video content for social media. Lapis creates complete multi-platform ad campaigns with intelligence tools that Pippit doesn't offer.
Pippit creates video content. Lapis generates complete static ad campaigns from a text description: headlines, copy, visuals, all on-brand across multiple platforms.
Pippit uses pre-built templates and commercial assets. Lapis crawls your website to learn your complete visual identity and generates unique creatives every time.
Pippit shows analytics after you publish. Lapis predicts impressions, clicks, and leads before you launch, so you optimize creative before committing budget.
Pippit has no competitor tracking. Lapis monitors up to 20 competitors' ad creatives and strategies in real time, built into the workflow.
Pippit generates individual videos one at a time. Lapis generates entire multi-ad campaigns with consistent messaging across every platform in a single prompt.
Both support multilingual content. But Lapis generates the same ad campaign in 15+ languages automatically, including Hindi, Tamil, Telugu, and Arabic, with native copy, not just translation.
Different tools for different content types. Lapis covers ad campaigns with intelligence; Pippit covers video content.
Lapis | Pippit |
|---|---|
Included: AI static & banner ad generation | Not included: AI static & banner ad generation |
Not included: AI video generation | Included: AI video generation |
Not included: AI avatar spokespeople | Included: AI avatar spokespeople |
Included: Multi-platform ad campaign generation (Meta, Google, Reddit, LinkedIn, ChatGPT) | Not included: Multi-platform ad campaign generation (Meta, Google, Reddit, LinkedIn, ChatGPT) |
Included: 15+ format auto-sizing per campaign | Not included: 15+ format auto-sizing per campaign |
Included: Performance forecasting (impressions, clicks, leads) | Not included: Performance forecasting (impressions, clicks, leads) |
Included: Competitor ad tracking (up to 20) | Not included: Competitor ad tracking (up to 20) |
Included: Brand auto-detection (full design system) | Not included: Brand auto-detection (full design system) |
Included: Product catalog import (Shopify, Amazon) | Included: Product catalog import (Shopify, Amazon) |
Included: Natural language editing (Campaign Studio) | Not included: Natural language editing (Campaign Studio) |
Included: Audience persona targeting | Not included: Audience persona targeting |
Not included: AI product image generation | Included: AI product image generation |
Not included: Social media scheduling & auto-publishing | Included: Social media scheduling & auto-publishing |
Included: Multilingual support (15+ languages) | Included: Multilingual support (15+ languages) |
Included: 4K export quality | Not included: 4K export quality |
Not included: URL-to-video pipeline | Included: URL-to-video pipeline |
Creating ads with Lapis
Creating content with Pippit
Pippit is excellent for video content. But most paid ad campaigns run on static and banner formats. Lapis is built specifically for the ad formats that drive paid acquisition across Meta, Google, Reddit, LinkedIn, and ChatGPT.
Pippit creates content. Lapis creates campaigns with built-in competitive intelligence, performance forecasting, and audience targeting. It's the difference between a content tool and a marketing engine.
One prompt in Lapis generates ads across multiple platforms, 15+ formats, all correctly sized and formatted in under 3 minutes. No manual resizing, no per-platform workflows, no separate exports.
if you need to...
if you need to...
Many teams use both. Lapis for static ad campaigns and marketing intelligence across all platforms. Pippit for AI-generated video content and social media publishing on TikTok and Reels.
Share your website. Lapis creates multi-platform ad campaigns with forecasting, competitor tracking, and analytics in under 3 minutes.
