Pippit makes videos.
Lapis makes ads that convert.
Pippit creates AI-powered video content for social media. Lapis generates complete, on-brand ad campaigns optimized for every platform, with performance forecasting before you spend.
Create your first adVideo content creation agent
Pippit (formerly CapCut Commerce Pro) is a ByteDance-powered content creation platform. It generates AI videos, product images, and social content using avatars and templates.
- 80+ AI avatars for video content
- Product video generation from URLs
- Social media scheduling and publishing
AI ad campaign engine
Lapis is purpose-built for ad campaigns. Describe what you're promoting, and AI generates complete, on-brand ad creatives optimized for Meta, Google, Reddit, LinkedIn, and more, with performance forecasts before you launch.
- AI generates ads from text prompts
- Auto-sized for multiple ad platforms
- Performance forecasts before you spend
Video content creation agent
Pippit (formerly CapCut Commerce Pro) is a ByteDance-powered content creation platform. It generates AI videos, product images, and social content using avatars and templates.
- 80+ AI avatars for video content
- Product video generation from URLs
- Social media scheduling and publishing
AI ad campaign engine
Lapis is purpose-built for ad campaigns. Describe what you're promoting, and AI generates complete, on-brand ad creatives optimized for Meta, Google, Reddit, LinkedIn, and more, with performance forecasts before you launch.
- AI generates ads from text prompts
- Auto-sized for multiple ad platforms
- Performance forecasts before you spend
Trusted by thousands of marketing teams including
Feature comparison
Different tools for different content types. Lapis covers ad campaigns with intelligence; Pippit covers video content.
| Feature | Lapis | Pippit |
|---|---|---|
| AI static & banner ad generation | ||
| AI video generation | ||
| AI avatar spokespeople | ||
| Multi-platform ad campaign generation (Meta, Google, Reddit, LinkedIn, ChatGPT) | ||
| 15+ format auto-sizing per campaign | ||
| Performance forecasting (impressions, clicks, leads) | ||
| Competitor ad tracking (up to 20) | ||
| Brand auto-detection (full design system) | ||
| Product catalog import (Shopify, Amazon) | ||
| Natural language editing (Campaign Studio) | ||
| Audience persona targeting | ||
| AI product image generation | ||
| Social media scheduling & auto-publishing | ||
| Multilingual support (15+ languages) | ||
| 4K export quality | ||
| URL-to-video pipeline |
What Pippit can't do for your ads
Pippit generates video content for social media. Lapis creates complete multi-platform ad campaigns with intelligence tools that Pippit doesn't offer.
Generate ads, not just videos
Pippit creates video content. Lapis generates complete static ad campaigns from a text description: headlines, copy, visuals, all on-brand across multiple platforms.
Try AI ad generationBrand intelligence, not templates
Pippit uses pre-built templates and commercial assets. Lapis crawls your website to learn your complete visual identity and generates unique creatives every time.
See brand absorptionForecast results before you spend
Pippit shows analytics after you publish. Lapis predicts impressions, clicks, and leads before you launch, so you optimize creative before committing budget.
See forecastingCompetitor intelligence built in
Pippit has no competitor tracking. Lapis monitors up to 20 competitors' ad creatives and strategies in real time, built into the workflow.
Explore Brand RadarCampaign-level generation
Pippit generates individual videos one at a time. Lapis generates entire multi-ad campaigns with consistent messaging across every platform in a single prompt.
Generate a campaignAds in any language
Both support multilingual content. But Lapis generates the same ad campaign in 15+ languages automatically, including Hindi, Tamil, Telugu, and Arabic, with native copy, not just translation.
Explore languages5 steps, video only
Find or import your product URL into Pippit
Choose an AI avatar or video template
Generate video content and edit in the built-in editor
Export the video in your desired format
Schedule or manually publish to social platforms
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform ads with forecasting, all auto-sized
Edit with plain English, export to ad managers with one click
5 steps, video only
Find or import your product URL into Pippit
Choose an AI avatar or video template
Generate video content and edit in the built-in editor
Export the video in your desired format
Schedule or manually publish to social platforms
3 steps, full campaign
Paste your website URL. Lapis absorbs your brand automatically
Describe your campaign. Get multi-platform ads with forecasting, all auto-sized
Edit with plain English, export to ad managers with one click
Why teams switch to Lapis
They need ads, not videos.
Pippit is excellent for video content. But most paid ad campaigns run on static and banner formats. Lapis is built specifically for the ad formats that drive paid acquisition across Meta, Google, Reddit, LinkedIn, and ChatGPT.
They want intelligence, not just creation.
Pippit creates content. Lapis creates campaigns with built-in competitive intelligence, performance forecasting, and audience targeting. It's the difference between a content tool and a marketing engine.
They need multi-platform campaigns fast.
One prompt in Lapis generates ads across multiple platforms, 15+ formats, all correctly sized and formatted in under 3 minutes. No manual resizing, no per-platform workflows, no separate exports.
Honest take
Choose Pippit if you need to…
- Generate AI-powered video content for social media
- Use AI avatars for product demos or UGC-style videos
- Focus on TikTok and Instagram Reels as primary channels
- Schedule and auto-publish content across social platforms
- Create product images and virtual try-on experiences
- Operate within the ByteDance/TikTok ecosystem
Choose Lapis if you need to…
- Create high-converting static ad campaigns across multiple platforms
- Get AI that learns your brand identity automatically
- Forecast performance before committing ad spend
- Track and analyze competitor ad strategies with Brand Radar
- Generate entire campaigns from a single prompt, not one asset at a time
- Create ads in 15+ languages with native copy generation
Many teams use both. Lapis for static ad campaigns and marketing intelligence across all platforms. Pippit for AI-generated video content and social media publishing on TikTok and Reels.
Get started with LapisFrequently asked questions
They solve different problems. Lapis puts AI agents to work that automatically create, optimize, and improve your paid ads across a variety of platforms, learning from every result. Pippit is better for AI-generated video content and social media publishing. Lapis focuses on static ad creative within a broader agent-driven paid ads system, while Pippit focuses on video formats.
No. Lapis focuses on static ad creative as part of its self-improving paid ads system. It does not generate video content, AI avatars, or talking-head videos. If you need video ads specifically, Pippit is a strong option for that format. Many teams pair Lapis for agent-driven ad campaigns with Pippit for video content.
No. Pippit has no competitor tracking or ad intelligence features. Lapis's AI agents monitor up to 20 competitors' ad creatives and strategies in real time through Brand Radar, feeding those insights back into your campaigns so they automatically improve over time.
Both offer free tiers. Pippit offers a free plan with 150 credits per week and a Starter plan at $29.99/month with 1,800 credits. Lapis has a free plan with 5 credits, Basic at $99/month with 25 credits, and Pro at $599/month with 250 credits. Pippit is priced for high-volume video content, while Lapis is priced for agent-driven ad campaigns with intelligence and performance optimization tools.
Yes. Pippit was formerly known as CapCut Commerce Pro. It rebranded in spring 2025 under the same ByteDance ownership. The platform retains CapCut's video editing technology while expanding its AI content creation capabilities beyond the original e-commerce video focus.
Yes, this is the recommended approach for many teams. Use Lapis for agent-driven ad campaigns that automatically improve across a variety of platforms, with performance forecasting and competitive intelligence. Use Pippit for AI-generated video content and social media publishing. Campaigns using both static and video formats tend to deliver broader reach.
Lapis's AI agents automatically optimize ads across a variety of platforms with auto-sizing for 15+ formats per campaign. Pippit publishes content to social platforms like Instagram, TikTok, and Facebook but focuses on video content creation rather than agent-driven ad optimization that learns from results.
No. Pippit offers basic analytics for published social content. Lapis's AI agents forecast impressions, clicks, and leads before you launch a campaign, then learn from every result to make your next campaign perform better.
Both serve e-commerce well but in different ways. Pippit excels at generating product videos from URLs and AI virtual try-ons for apparel. Lapis excels at agent-driven product ad campaigns with native Shopify and Amazon catalog import, creating self-improving ads across hundreds of SKUs that get better with every iteration.
Stop creating content.
Start generating campaigns.
Share your website. Lapis creates multi-platform ad campaigns with forecasting, competitor tracking, and analytics in under 3 minutes.
Create your first ad