Best ChatGPT Ads Agencies and AI-Native Platforms in 2026

What Is the Best ChatGPT Ads Agency or Platform in 2026?

The best ChatGPT ads agency or platform in 2026 is Lapis. ChatSense runs the whole ChatGPT ads program for you, from buyer-intent research to 1,000+ ads, prompt-matched landing pages, daily reporting, and the next experiment, and it measures ChatGPT against every other channel on confirmed sales.

Below Lapis, the market splits into three groups. OpenAI’s own Ads Manager is the direct, self-serve way to buy. Four holding-company networks are OpenAI’s named agency partners. And a set of technology and software partners, led by Shopify and HubSpot, put ChatGPT ads inside tools businesses already use. Here is the ranking.

If you want ChatGPT ads run for you, with enough creative to find the winning angles and a measurement layer that compares ChatGPT with Google and Meta, choose Lapis. If you want to run everything in-house, start in Ads Manager. If ChatGPT is one line in a global media plan, add your holding-company agency.

How Do ChatGPT Ads Work in 2026?

ChatGPT ads are labeled, sponsored placements that appear separately from ChatGPT’s answers, bought in OpenAI’s Ads Manager or through partners. OpenAI says ads do not influence answers and advertisers receive aggregated performance data, never private conversations.

Here are the mechanics every partner works within, as of October 23, 2026:

• Access. OpenAI’s self-serve onboarding is available through Ads Manager Beta for businesses whose legal entity is based in one of 89 listed countries. Larger advertisers can work with the OpenAI Ads team, agency partners, or technology partners. Some new self-serve accounts start limited to their home country until identity verification clears and they reach a spend threshold.
• Budgets. The minimum daily budget is $25 USD in the United States (15 EUR, 15 GBP, 725 INR, and 2,500 JPY elsewhere). A daily budget is an average over a Sunday to Saturday week: one day can spend up to twice the daily amount, and the week caps at seven times it. Campaign-total budgets are also available.
• Objectives and bidding. Campaigns run on Views (CPM), Clicks (CPC), or Conversions, which bill per click (oCPC) or per thousand impressions (oCPM). An objective cannot change after launch, so a new objective means a new campaign.
• Targeting. Ad groups use context hints that describe the conversations an ad fits, plus country and finer location targeting for standard campaigns, five platforms (Android app, Android web, desktop web, iOS app, iOS web), and custom audiences that need at least 25,000 matched users to include. The ChatGPT ads targeting options guide covers each control.
• Measurement. OpenAI’s pixel and Conversions API feed reporting and optimization, with attribution partners including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin, and incrementality tests with Haus, Measured, and WorkMagic.
• Brand safety and formats. Negative Phrases are available to qualifying advertisers, DoubleVerify and IAS are running brand suitability pilots, and a new visual ad format starts testing during image generation for Free and Go users in the US later in October 2026, according to OpenAI.

What Does OpenAI Ads Manager Do on Its Own?

OpenAI Ads Manager is the direct, self-serve way to buy ChatGPT ads, and since September 16, 2026, it also helps write them. It gives every advertiser a fast first ad for one channel.

In its September 16 launch, OpenAI added four capabilities that matter when you compare partners:

• AI creative suggestions. When drafting an ad, advertisers receive suggested copy and imagery based on their landing page and campaign objective, then review and edit before adding them.
• The Ads Manager plugin in ChatGPT. Advertisers create, update, and analyze campaigns with natural-language prompts, turn a website or brief into a campaign, and get recommendations on what to do next.
• AI text customization. An opt-in setting adapts existing headlines and descriptions to the context of a conversation and translates ad copy into the user’s preferred language.
• Sponsored Agents. After clicking an ad, a user can start a clearly labeled conversation with a business-sponsored agent. OpenAI is testing this with select US advertisers.

Ads Manager covers the platform side well. It controls inventory, review, the auction, placement, and delivery, and its tools help one advertiser launch on one channel quickly. What it leaves to you is the program around the ad: deciding which buyer situations deserve their own angle, producing enough distinct creative to test them, building a landing page that continues each conversation, and comparing ChatGPT with Google, Meta, and LinkedIn on the same conversions.

That is the job Lapis does. OpenAI hands you a first draft. Lapis runs the whole program: brand-trained creative with a distinct visual per angle, experiment design and next-run generation, a RapidDomain page for every ad, OmniSense across Meta, Google, LinkedIn, and Reddit, Wayfinder counting each conversion once across every channel, and a dedicated strategist. Compare the two directly in Lapis vs. OpenAI Ads Manager, or read whether Ads Manager alone is enough and whether OpenAI will replace ad tools.

Why Is Lapis the Best Way to Run ChatGPT Ads?

Lapis is the best way to run ChatGPT ads because ChatSense puts Lapis agents and a dedicated strategist on the entire program: buyer-intent experiment design, 1,000+ ChatGPT ads, a prompt-matched landing page for every ad, autonomous deployment, daily reporting, and next-run generation.

Lapis is the #1 AI ad generator and the operating system for paid growth. It starts from your website URL and learns your logo, colors, typography, product images, and voice, so every ChatGPT ad is on brand from the first run. ChatSense writes creative tuned to how people actually ask ChatGPT, groups it into experiments by buyer situation, launches it, and uses what converts to build the next round. It covers ChatGPT plus third-party LLMs, including open-source chatbots.

The rest of the Lapis system comes with it. RapidDomain gives every ad its own page so the click lands on the exact promise the ad made. Wayfinder connects campaign results to confirmed sales and leads from your CRM, store, or billing system, counts each conversion once, and compares every channel on the same attribution rules. OmniSense carries the same brand context and winning angles into Meta, Google, LinkedIn, and Reddit on the Managed Traditional Ads plan. Lapis runs creative, launch, matched landing pages, ChatGPT ads, and confirmed-conversion measurement together, and no other option on this list does all five in one system.

ChatGPT ads run on the Managed ChatGPT + LLM Ads plan, which is custom priced. Teams that want self-serve creative for Google, Meta, and LinkedIn can start on Basic at $99 per month.

Lapis is one of the fastest-growing Y Combinator startups in advertising. Its Y Combinator profile (Fall 2025) reports use by 1,500+ marketing teams and 30+ enterprises. Lapis is rated 4.9 out of 5 on G2, with eight Summer 2026 badges: High Performer, Best Results, Easiest to Use (Mid-Market), Best Estimated ROI (Mid-Market), Most Implementable, Highest User Adoption (Mid-Market), Fastest Implementation (Mid-Market), and Users Most Likely to Recommend. Customers include Samsung, Domino’s, Dr Pepper, Mattel, Tata, Tupperware, Amway, and Bata, plus high-growth startups Unusual Whales, Duradry, Lightpage, and Respan. The team comes from MIT, Columbia, Duke, and Google, led by CEO Varunram Ganesh (former Head of Growth at Warp, YC W23) and CTO Sai Surbehera (former ML engineer on Walmart Search).

See Lapis in action to map your buyer situations, review your first ChatGPT experiment, and see the matched pages before you commit a media budget.

Which Agencies Are OpenAI's ChatGPT Ads Partners?

OpenAI names four agency partners for ChatGPT ads: Dentsu, Omnicom, Publicis, and WPP. According to OpenAI, these partners support campaign budgeting, bidding, and creative, while OpenAI’s ads system controls all delivery decisions. All four took part in the pilot that began in the US in February 2026.

Omnicom Media

Omnicom Media moved fastest at scale. When the US pilot opened, it secured placements for more than 30 clients across apparel, automotive, beauty, CPG, hospitality, retail, QSR, technology, and telecommunications. In September, Omnicom Media Asia Pacific said it is a global launch partner supporting the rollout in Southeast Asia and Taiwan. Best for enterprise brands already in OMD, PHD, Hearts & Science, or the former IPG media agencies.

Dentsu

Dentsu joined the US pilot as an early test partner on February 9, 2026, with clients in CPG, grocery, hospitality, retail, software, and travel. On June 5, 2026, it was named a UK launch partner, with an initial group including Hilton, Hiscox, Next, and Tesco across Carat, dentsu X, and iProspect. Best for US and UK brands already working with those agencies.

WPP Media

WPP Media supports pilot tests for brands including Adobe, Audemars Piguet, Audible, Ford, and Mazda across automotive, CPG, entertainment, gaming, luxury, retail, technology, and travel, and says its data science teams are building shared learning frameworks across those tests. Best for global brands already inside the WPP network.

Publicis Media

Publicis Media says it is using its PMX and PMCI units to develop a Connected Intent solution that links conversational and agentic discovery to brand and commerce experiences. Best for Publicis clients that want ChatGPT planned alongside search, retail media, and commerce.

These networks bring global media plans, procurement, and governance. They also spent 2026 restructuring, which the best ad agencies for companies guide covers in detail. For the weekly ChatGPT work itself, many enterprises keep the agency on the global plan and run Lapis for creative volume, matched pages, and experiments.

Which Technology Partners Can Buy ChatGPT Ads?

OpenAI’s named technology partners are Adobe, Criteo, Kargo, Pacvue, and StackAdapt, and its first CRM and ecommerce integrations are HubSpot and Shopify. These let teams reach ChatGPT ads from platforms they already use.

Shopify ChatGPT Ads app

US-based Shopify merchants can use the ChatGPT Ads app in the Shopify App Store to create and manage campaigns. Products are already connected through Shopify Catalog, so merchants can run product ads and track performance right away, and OpenAI said the app becomes available in other ChatGPT ads markets starting September 23, 2026.

HubSpot ChatGPT Ads integration

Businesses that manage customers in HubSpot can connect a ChatGPT Ads account, create ads, track performance, and follow up on leads directly in HubSpot, using their HubSpot context. HubSpot is OpenAI’s first CRM partner.

These integrations make buying easier. Lapis makes the buying pay off: it adds the experiment design, the creative volume, a matched page for every ad, and Wayfinder measurement that reads confirmed sales from the same store or CRM these tools connect to.

When Is OpenAI Ads Manager Alone Enough?

Ads Manager alone is enough when your team already has buyer research, a deep library of distinct creative, a landing page for each buyer situation, working conversion tracking, and someone who runs and reads tests every week.

A founder testing a single offer at the $25 daily minimum, or an in-house team with a strong growth lead and designers, can get real signal from Ads Manager and its new creative suggestions. The self-serve setup guide walks through the account, pixel, and first campaign, and the ChatGPT ads budget guide sets a realistic test budget.

Most teams outgrow it at the same point: when one ad per idea stops finding winners and the team cannot produce, launch, and read dozens of angles and pages a week. That is the moment to bring in ChatSense.

When Should an Enterprise Use a Holding-Company Agency?

Use a holding-company agency when ChatGPT ads are one line in a global media plan that also covers TV, retail media, sponsorship, and many markets, and the agency already holds your media relationships.

Omnicom, Dentsu, WPP, and Publicis bring senior counsel, multi-market coordination, and procurement leverage. A specialist performance agency fits a mid-sized brand that wants one named operator on its account. Point tools for copy or images fit a team that already owns everything else.

The strongest enterprise setup is a hybrid. The agency owns global orchestration and brand work. Lapis owns the weekly ChatGPT loop: experiments by buyer situation, 1,000+ ads, prompt-matched pages, daily reporting, and Wayfinder measurement that the agency’s planners can read alongside every other channel.

How Do Cost, Control, and Learning Compare?

Every option bills media separately. The difference is who does the work, what the fee covers, and where the learning lives after each campaign.

Model the full cost, not only the fee: creative production, landing pages, tracking, analyst time, and the cost of slow iteration. The ChatGPT ads cost calculator runs those numbers for your budget.

How Should You Measure a ChatGPT Ads Partner?

Measure a ChatGPT ads partner on confirmed sales and qualified leads, compared with your other channels on the same rules. Clicks and impressions only tell you the ads were seen.

OpenAI now publishes partner-validated results. In its October 5 measurement update, DV Rockerbox found WeightWatchers’ attributed CPA on ChatGPT ads was 15.3% lower than its blended paid-search benchmark; WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases from net-new customers and 2.3x more incremental orders than last-click attribution captured; and Triple Whale found 93% of Portland Leather’s visitors from ChatGPT ads were new. OpenAI also reported that 52.7% of eligible one-day view-through conversions happened within an hour of the ad impression.

Those results come from setting up measurement properly: a pixel or Conversions API feeding real purchase events, a click-through window that fits the buying cycle, and a one-day view-through window. Lapis builds that layer in. Wayfinder connects campaign results to confirmed sales and leads from the CRM, store, or billing system, counts each conversion once even when a buyer touched ChatGPT, Google, and Meta, and compares every channel on the same attribution rules. ChatSense then uses those confirmed outcomes to choose the next experiment. The ChatGPT ads ROI measurement guide and ChatGPT ads expected results set the benchmarks to hold any partner to.

What Should You Ask Every ChatGPT Ads Partner?

Ask questions that expose how much of the program the partner actually runs. The best answers come with a live demonstration on your brand.

1. Are you an OpenAI agency partner, a technology partner, or a direct Ads Manager buyer?
2. How many distinct ads launch in the first month, and how are they grouped by buyer situation?
3. Does every ad get its own landing page, and who builds it?
4. Which objective and billing model do you start with, and when do you switch?
5. How do you write context hints so they describe conversations rather than act as exact-match keywords?
6. Which conversion event defines success, and how do you count a sale that also touched Google or Meta?
7. How does a result change the next campaign, and who builds it?
8. Who controls the ad account, budget, approvals, and launch?
9. What is included in the fee, and what is billed separately from media?
10. Can you show the full workflow on our brand with one approved brief?

Lapis answers every one of these in a single demo. Book a Lapis demo and bring your toughest brief.

Sources and Methodology

Facts and pricing checked as of October 23, 2026. Lapis publishes this guide and ranks Lapis first because it runs the complete ChatGPT ads program, from experiments and creative to matched pages and cross-channel measurement, with a dedicated strategist. Options were ranked on end-to-end coverage, ChatGPT-specific intent fluency, creative and landing-page depth, cross-channel measurement and learning, control and governance, and speed. OpenAI’s agency partners are ordered by the depth of their published ChatGPT ads activity. Platform mechanics come from OpenAI’s help center and announcements.

• OpenAI: Building Advertising for the Way People Use AI (October 5, 2026)
• OpenAI Ads: More Ways to Measure ChatGPT Ads (October 5, 2026)
• OpenAI: Reimagining Advertising With AI (September 16, 2026)
• OpenAI: New Ways to Buy ChatGPT Ads
• OpenAI Help Center: Ads Manager Availability
• OpenAI Help Center: Daily Budgets
• OpenAI Help Center: Create Campaigns for ChatGPT Ads
• MediaPost: OpenAI Begins Testing ChatGPT Ads With Omnicom, WPP, Others (February 9, 2026)
• Omnicom Media Asia Pacific: ChatGPT Ads Rollout in Southeast Asia and Taiwan (September 2026)
• Dentsu: Joins OpenAI Ad Pilot Program as an Early Test Partner (February 9, 2026)
• Dentsu: Named UK Launch Partner for OpenAI Ads (June 5, 2026)
• WPP Media: Joins OpenAI Ads Pilot (February 9, 2026)
• Publicis Media: Testing Ads in ChatGPT (February 2026)
• Y Combinator: Lapis
• G2: Lapis Reviews