Higgsfield makes footage.
Lapis runs paid growth.

Yes. Higgsfield is an operating, venture-backed AI video company. Reuters reported in August 2026 that it raised $400 million at a $5.4 billion valuation. Forbes reported in February 2026 that X suspended its account, citing "inauthentic behavior"; CEO Alex Mashrabov said the company was working to restore it, and the account was posting again by September 2026.

Higgsfield's terms allow a refund request within 7 days of your initial purchase if no credits have been used, subject to a service fee of up to 6% where permitted by law. Renewals are non-refundable. Consumers in the EU, EEA, and UK have a separate 14-day withdrawal right.

Within fair-use limits. Higgsfield's terms say usage on plans marketed as Unlimited is subject to fair-use limits and can be throttled or moved to a slower queue when it is automated or far above typical individual use. Its help center describes Unlimited access as a one-time purchase covering selected models for a set period.

Higgsfield's individual plans are Starter at $19 per month with 270 credits, Plus at $59 per month ($47 billed annually) with 1,200 credits, and Ultra from $129 per month ($99 billed annually) with 3,000 credits. Team, Scale, and Enterprise plans add pooled credits and shared workspaces.

Lapis makes static image ads and copy. Teams that need video pair Lapis with a studio like Higgsfield, Runway, Creatify, or HeyGen, and use Lapis for static creative across Meta, Google, and LinkedIn, matched landing pages, launch, and Wayfinder measurement.

They do different jobs. Higgsfield generates video and images across many models. Lapis learns your brand from your website, creates on-brand static ads and copy for every placement, forecasts results, launches across channels, builds a matched landing page for every ad, and measures confirmed conversions in Wayfinder.

Lapis Basic is $99 per month, self-serve, with 25 monthly credits, Google, Meta, and LinkedIn creative, 20 competitors plus Brand Radar, and performance forecasting. Managed Traditional Ads and Managed ChatGPT + LLM Ads are custom priced and include a dedicated ad strategist.

Basic covers Google, Meta, and LinkedIn. Managed plans cover ChatGPT, Meta, Google, LinkedIn, and Reddit, with Lapis agents and a dedicated strategist running campaigns end to end.

Yes. Lapis is a Y Combinator company (Fall 2025) rated 4.9 out of 5 on G2. Its YC profile says it is used by 1,500+ marketing teams and 30+ enterprises, and brands including Samsung, Domino's, Dr Pepper, Tata, Tupperware, Amway, and Bata run on Lapis.