Understand how AI is changing advertising, choose the right tools, and put what you learn into practice.
2003 → 2026
The web's great advertising unlock, and why the same moment is happening again.
AI turns the advertiser into software. Lapis CEO Varunram Ganesh on why an independent AI ad buyer wins as OpenAI, Meta, and Google ship their own ad agents.
Read the thesis3 resources
Yes, ChatGPT Ads beat traditional ads at the conversational decision moment. Compare them with Google, Meta, display, and offline, then test fairly with Lapis.
ChatGPT Ads use live conversation context while Meta ads run on feed behavior. Compare targeting, formats, bidding, and measurement, then run both with Lapis.
Hire an ad agency in 2026 only for brand platforms and big productions. For ongoing paid ads, Lapis runs Meta, Google, and ChatGPT faster and for far less.
Paid ads that get better with every result. Automatically.
