All resources

· 27 min read

50 Best ChatGPT Ad Examples in 2026

The 50 best ChatGPT ad examples in 2026: 40 real ads from Angi, Ramp, and Expedia with exact copy and prompts, plus a teardown template and swipe file.

Lapis, the YC-backed #1 AI ad generator rated 4.9/5 on G2, uses AI agents to create, launch, and optimize ads on ChatGPT, Google, Meta, and LinkedIn.

What Do ChatGPT Ads Look Like?

A ChatGPT ad is a labeled card below ChatGPT's answer with six parts OpenAI defines: advertiser name, favicon, title, copy, image, and landing page. Titles cap at 50 characters and copy at 100. Ads reach adults on the Free and Go plans, while Plus, Pro, Business, Enterprise, and Edu stay ad-free.

Sprites' library shows the label switching from "Sponsored" to an "Ad" chip after a July 9 redesign. Real ads are plainer than OpenAI's January mockup: short title, one line of copy, square image, one link.

ElementSpecWhat winners do
Title50 characters, 16 to 24 recommendedName a product, buyer, or outcome
Copy100 characters, 32 to 48 recommendedAdd one new fact
ImageSquare PNG or JPG, up to 1200 x 1200Show the product or result
Landing pageMust allow OAI-AdsBotRepeat the title's promise

The ad never touches the answer. OpenAI runs ads on systems separate from the chat model, and SE Ranking, reported by Search Engine Land on August 10, 2026, found the advertiser cited in the answer in only 3.63% of placements. See the complete guide to ChatGPT ads and how to create ads for ChatGPT.

What Ad Formats Does ChatGPT Support?

ChatGPT supports two creative types, the chat card you write and the product feed ad OpenAI builds from your catalog, which public libraries have recorded in six layouts since February 2026. On October 5, OpenAI announced a third format: a labeled multi-image ad during image generation, with US testing starting later in October.

FormatFirst seenExample
Single text adFebruary 2026Ramp, #21
Text ad under an AI-written headingAugust 2026KFC India, #34
Two cards, one or two advertisersFebruary 2026HelloFresh, #42
Product feed ad with price and ratingMay 2026Newegg, Wayfair
Product carouselAugust 2026Best Buy, L.L.Bean
Visual ad during image generationUS test, late OctoberAnnounced October 5

Sensor Tower put carousels at about 23% of US desktop ChatGPT ads from August 15 to 30, PPC Land reported. OpenAI calls feed ads among its strongest performers, and Newegg reported 3x ROAS over 28 days. See the product catalog guide and image specs guide.

Check AI text customization, added September 16, before launch: it rewrites and translates your copy per conversation, so the source copy must be specific. The guide to 10 ways to advertise on ChatGPT compares buying routes.

How Long Should a ChatGPT Ad Title Be?

A ChatGPT ad title should run 16 to 24 characters, OpenAI's recommended range, and stretch toward 30 only when the extra words name a product, a buyer, or a number. The hard limit is 50. Tru Commerce measured a median title of 26 characters and a median description of 57 across 1,193 real ads from 336 advertisers.

Most guides tell you to use every character. That buries the offer. Adthena's analysis of 40,000+ daily placements, reported by Search Engine Land on April 2, 2026, put the average headline near 30 characters, with numbers and prices beating vague claims.

  • 12 to 18 characters: a situation label, like eBay's "Fix it right" (12).
  • 19 to 26 characters: product plus outcome, like Angi's "EV Charger Install Pros" (23).
  • 27 to 40 characters: only when every word narrows the job, like Ramp's "Automate Expense Reports From Receipts" (38).

In Tru Commerce's sample, only 14% of titles carried the brand name and under 1% used "vs," though 25% of the triggering prompts were comparisons. The copywriting guide has title formulas, and the headline testing guide sets sample sizes.

What Makes a Good ChatGPT Ad?

A good ChatGPT ad answers the buyer's next question after ChatGPT's answer, in specific words, with one new fact and a landing page that keeps the promise. OpenAI's creative guidance asks for clear, benefit-focused copy and a diverse set of ads where each variation introduces a different angle. The best examples share five traits.

  • It fits the situation. The context hints guide covers the What, Who, When method.
  • It adds a fact or kills an objection. A price, a count, or "No coding needed."
  • It is one distinct angle in a set. Jotform reported refining its creative lifted click-through rate 65%; the angles vs variations guide shows how.
  • It lands on a matched page. Jotform's use-case landing pages raised its signup rate 2.5x. The landing page guide has the fixes.
  • It survives QA. Realtor.com ran "Find a House in Near Me," and Resume.io shipped a title reading "Create a Pro PDF Resume v2 image 3."

SE Ranking found 14.35% of observed ads off-topic, so relevance is your cheapest edge; the 12 best ChatGPT ads strategies show how to build for it.

What Are Examples of ChatGPT Ads by Industry?

Real ChatGPT ads by industry range from Best Buy answering an iPhone question with "Apple iPhone 15" to Angi answering an EV charger question with "EV Charger Install Pros." The 50 examples cover ten industries, five each; every fifth is Lapis-built, with its context hint and page headline.

1. Best Buy: "Apple iPhone 15"

  • Prompt: "Is the newest iPhone worth the price?"
  • Copy: "Capture sharper photos, stay on top of alerts, and switch to USB-C with ease."

"Worth it" questions want reasons. The copy lists three.

Steal this: answer upgrade prompts with three concrete gains.

2. Chewy: "Automatic Litter Boxes for Cats"

  • Prompt: "catgenie vs litter robot 4 which is worth it"
  • Copy: "Make litter cleanup simpler. Compare automatic boxes and features at Chewy."

The buyer compared two brands. Chewy offered the whole shelf.

Steal this: on "vs" prompts, invite the comparison.

3. Brilliant Earth: "Considering James Allen?"

  • Copy: "Why Customers Choose Us Over James Allen"

The rival's name is the title. The copy promises the reasons.

Steal this: title the rival as a question.

4. SimpliSafe: "Set it up in an hour"

  • Prompt: "vivint for a vacant vacation property worth it or overkill"
  • Copy: "24/7 home security. No installer needed."

An empty house cannot wait for an installer. SimpliSafe made that the title.

Steal this: make the competitor's friction your headline.

5. Lapis-Built Example: Side-Sleeper Mattress

  • Prompt: "best mattress for a side sleeper with shoulder pain under $1,500"
  • Ad: "Side Sleeper Shoulder Relief" / "Medium-soft hybrid, 120-night trial, $1,299 queen. Free returns."
  • Hint and page: "Side sleeper with shoulder pain, under $1,500" / "The Medium-Soft Hybrid for Side Sleepers"

Position, pain, and budget all echo the prompt.

Steal this: echo every constraint the buyer states.

6. eBay: "Fix it right"

  • Prompt: "How can I replace a broken headlight?"
  • Copy: "Find parts made for your model."

Mid-repair buyers fear ordering wrong. "Made for your model" fixes it.

Steal this: sell the part the steps require.

7. Capterra: "Top Survey & Form Tools"

  • Prompt: "which tools help mobile app founders stay updated on customer feedback?"
  • Copy: "Find top-rated feedback & data collection apps."

"Which tools" asks for a shortlist. Capterra sells shortlists.

Steal this: answer category prompts with a category page.

8. Fiverr: "Shopify Store Not Converting?"

  • Copy: "Hire a Shopify expert on Fiverr to improve your store now"

The title is the symptom. The copy hands it to a specialist.

Steal this: write the title as the buyer's symptom.

9. Upwork: "Visualize Before You Build"

  • Copy: "Professional 3D design for every industry."

Upwork sells the hire's outcome. "Before you build" reads as risk reduction.

Steal this: sell what the hire lets the buyer avoid.

10. Lapis-Built Example: Pet Sitter Marketplace

  • Prompt: "how do I find a trustworthy pet sitter for a week while I travel"
  • Ad: "Background-Checked Sitters" / "Read verified reviews, meet first, and get daily photo updates."
  • Hint and page: "Traveling pet owner who needs a trusted sitter" / "Background-Checked Pet Sitters Near You"

The buyer said trustworthy; every line answers with proof.

Steal this: turn the buyer's adjective into proof.

Which Software and B2B ChatGPT Ads Should You Copy?

The best software and B2B ChatGPT ads conquest comparison prompts and sell one specific job. TouchBistro answered a Toast question with "Need a new POS?" and Jotform answered an interview-tool question with free templates, converting 10%+ of its ChatGPT clicks to signups, OpenAI reports.

11. Polar Analytics: "Northbeam Alternative for Shopify"

  • Prompt: "polar analytics vs arovy which one is better for shopify plus brands"
  • Copy: "Get attribution and answers from AI with no data team, no SQL. Built for DTC brands"

Polar defended its brand prompt against Northbeam. "No data team, no SQL" kills two objections.

Steal this: defend brand prompts with the leader's name.

12. Jobber: "Jobber vs. ServiceTitan"

  • Copy: "The easier ServiceTitan alternative. Try free."

Under 1% of sampled ads use "vs." One adjective, easier, wins the argument.

Steal this: pick the fight and win it in one word.

13. TouchBistro: "Need a new POS?"

  • Prompt: "is Toast worth it for a fine dining restaurant with 12 tables"
  • Copy: "Manage your whole restaurant on one platform."

The buyer asked about Toast. Fifteen characters offer the switch without naming it.

Steal this: on a rival's "worth it" prompt, offer the switch.

14. Jotform: "Free Audio Interview Form Templates"

  • Prompt: "best tool for IDIs"
  • Copy: "Create free audio interview form with Jotform. No coding needed."

A niche term met a ready template. Jotform reports cost per signup about 30% below paid search.

Steal this: map each niche use case to a free template.

15. Lapis-Built Example: AP Automation Software

  • Prompt: "how do I stop chasing invoice approvals over email"
  • Ad: "Approve Invoices in Slack" / "Route invoices to approvers and sync to QuickBooks. Free for 14 days."
  • Hint and page: "Finance manager chasing approvals by email" / "Approve Invoices in Slack, Not Email Threads"

The B2B SaaS playbook covers trial campaigns like this.

Steal this: title the workflow's after-state.

16. LegalZoom: "Start Your ID LLC in Minutes"

  • Copy: "Easy LLC formation-get started in minutes for $0 + state filing fees."

Idaho sits in the title. The $0 price answers cost instantly.

Steal this: put the buyer's state in the title.

17. ZenBusiness: "From Idea to LLC, Today"

  • Prompt: a question about forming a series LLC before listing exotic cars on Turo
  • Copy: "Turn your business idea into a filed Texas LLC in under 10 minutes."

The buyer weighed liability. "Under 10 minutes" makes "today" credible.

Steal this: back speed promises with a number.

18. LegalNature: "Power of Attorney Online"

  • Prompt: "how do i get my living trust notarized online step by step"
  • Copy: "Get a POA form built to your state's rules."

One document, one state promise. LegalNature reports about 40% of ChatGPT visitors started the document flow.

Steal this: one document per ad and per page.

19. Toptal: "Top AI Marketers"

  • Copy: "Choose from 20K+ highly qualified marketers."

Three title words, one number. "20K+" turns a claim into a pool size.

Steal this: state the size of your supply.

20. Lapis-Built Example: Fractional CFO Firm

  • Prompt: "how much does a fractional CFO cost for a seed-stage startup"
  • Ad: "Fractional CFO From $3K/mo" / "Board-ready models, monthly close, and fundraising support for seed to Series A."
  • Hint and page: "Seed founder needing CFO-level models" / "A Fractional CFO From $3,000 a Month"

A cost question deserves a price.

Steal this: answer "how much" with a starting price.

What Do Fintech and Travel ChatGPT Ads Look Like?

Fintech and travel ChatGPT ads win by matching the exact decision in the prompt, as Rocket Mortgage and Viator do below. Sensor Tower measured financial services rising from 2% to 13% of US ChatGPT ad spend between April and August 2026, and travel from 5% to 11%.

21. Ramp: "Automate Expense Reports From Receipts"

  • Prompt: "best tax software for freelancers with multiple 1099s in 2026"
  • Copy: "Upload receipts in batches and skip manual entry."

Ramp skipped the tax question and solved the receipt pile behind it. Freelancers lose receipts.

Steal this: sell the chore the answer ignores.

22. Rocket Mortgage: "Tap your home equity."

  • Prompt: "heloc vs cash out refinance to fund adu construction"
  • Copy: "Turn your home equity into usable cash."

Both options tap equity. Rocket titled the shared goal.

Steal this: title the goal both options share.

23. Fisher Investments: "Roth Conversions & Taxes"

  • Prompt: a question about rolling a 529 into a Roth IRA under SECURE 2.0
  • Copy: "See the full picture before converting an IRA"

Fisher sold perspective, not a product. Technical prompts reward expertise.

Steal this: on technical prompts, sell the full picture.

24. Lemonade: "Best Dog Insurance"

  • Prompt: "best pet insurance for a senior dog with pre existing conditions like arthritis"
  • Copy: "Help cover costly vet care"

The title reuses the buyer's words. Lemonade's "Save up to 90% at the vet" copy would sharpen it.

Steal this: echo the buyer, then test a number.

25. Lapis-Built Example: Business Checking

  • Prompt: "best business bank account for a new LLC with no monthly fees"
  • Ad: "No-Fee Checking for LLCs" / "Open online in 10 minutes with your EIN. No minimum balance, free ACH transfers."
  • Hint and page: "New LLC owner avoiding monthly fees" / "No-Fee Business Checking in 10 Minutes"

The specific fee beats the slogan.

Steal this: zero out the costs buyers fear.

26. Viator: "Colosseum Tours & Tickets"

  • Prompt: "how to book skip-the-line tickets for the Colosseum and Vatican museums in Rome"
  • Copy: "Colosseum Tours & Tickets are Selling Out Fast. Book Now to Avoid Disappointment"

The buyer asked how to book. Urgency fits a buyer already booking.

Steal this: save urgency for ready-to-book prompts.

27. Expedia: "Plan a Cappadocia Trip"

  • Prompt: a question about booking a sunrise hot air balloon ride over Cappadocia
  • Copy: "Compare and book Cappadocia hotels"

A sunrise flight needs a nearby bed. Expedia sold it.

Steal this: sell the booking the activity depends on.

28. Airbnb: "Champaign Cabins"

  • Prompt: "Recommend some popular day trips near 61842"
  • Copy: "Pay $0 upfront on select bookings."

A ZIP code became a city name. The copy adds a payment offer.

Steal this: translate ZIP codes into place names.

29. trivago: "Luxury Hotels in Goa"

  • Prompt: a rupee-priced comparison of Goa vacation rentals for four adults
  • Copy: "Save up to 55% on 5-star Goa stays"

Captured weeks after ChatGPT Ads opened in India. Place in the title, percentage in the copy.

Steal this: lead international ads with place and percentage.

30. Lapis-Built Example: Family Hotel in Lisbon

  • Prompt: "best area to stay in Lisbon with kids for 5 nights"
  • Ad: "Lisbon Family Suites" / "Two-bedroom suites near Baixa with kitchenettes and breakfast included."
  • Hint and page: "Family choosing a Lisbon neighborhood" / "Family Suites in Lisbon's Baixa"

Neighborhood questions are room questions.

Steal this: answer "where to stay" with a place and a room.

Which Local Service and Education ChatGPT Ads Work Best?

Local service and education ChatGPT ads work best when they answer a do-it-myself question with a done-for-you offer. Angi turned an EV charger question into installer quotes, and OpenAI's Angi story reports a 34% lower cost per lead since it launched conversion-optimized campaigns.

31. Angi: "EV Charger Install Pros"

  • Prompt: "best home level 2 ev charger under $600 in 2026"
  • Copy: "Get quotes in minutes from affordable EV charger pros."

The buyer shopped hardware; Angi sold installation. Angi reports ROAS up more than 38% quarter over quarter.

Steal this: sell the install behind product questions.

32. Thumbtack: "Pest Control Rates"

  • Prompt: "aptive vs orkin pricing and reviews for ongoing quarterly service"
  • Copy: "Quick, easy, reliable."

The title delivers rates. The copy needs a price range.

Steal this: answer price comparisons with numbers.

33. Ring: "Video Doorbell Deals"

  • Prompt: "best budget video doorbell under 100 dollars"
  • Copy: "5-Minute Estimated Install Time for Battery Doorbells."

"Deals" matches "budget." The install time removes setup fear.

Steal this: pair price with a friction remover.

34. KFC India: "Chicken krisper ₹99"

  • Copy: "Craving chicken? Get your Krisper Meal at just ₹99."

Captured in India under an AI-written heading. The price leads the title in rupees.

Steal this: put the price in the title for impulse buys.

35. Lapis-Built Example: Same-Day HVAC Repair

  • Prompt: "my AC is blowing warm air what should I check first"
  • Ad: "Warm AC? Same-Day Repair" / "Licensed Phoenix techs, upfront pricing, and a $79 diagnostic credited to the repair."
  • Hint and page: "Phoenix homeowner with an AC blowing warm air" / "Same-Day AC Repair in Phoenix"

The local services guide covers ZIP targeting for ads like this.

Steal this: title the symptom, not the service.

36. George Mason University: "George Mason University"

  • Prompt: "Are online degrees respected by employers?"
  • Copy: "Earn Your Degree at a Top 25 Online Program."

The buyer doubted online degrees. A ranking answers the doubt.

Steal this: answer credibility doubts with rankings.

37. Universal Technical Institute: "Learn By Doing"

  • Prompt: "Why do so many students dislike the Gen Ed requirements of college?"
  • Copy: "Hands-on > Lecture Halls"

UTI caught frustration with college. One symbol makes the case.

Steal this: position against the category the buyer resents.

38. Talkpal: "Speak 130+ Languages Confidently with Our AI App"

  • Copy: "Start speaking today. Learn 130+ Languages with the Talkpal app. A smart AI tutor for all levels."

Long, but every phrase is a fact. Talkpal reports about 26% higher ROAS than its established native ad channel.

Steal this: go long only with facts.

39. Coursera: "Switch to Data Analytics"

  • Copy: "Learn Power BI from scratch. No coding needed."

Captured in New Zealand. It kills both career-switch fears.

Steal this: remove the scariest prerequisite.

40. Lapis-Built Example: GMAT Prep

  • Prompt: "how long should I study for the GMAT while working full time"
  • Ad: "GMAT Prep While Working" / "A 12-week plan built on 10 hours a week, with live weekend classes. Free practice test."
  • Hint and page: "Professional studying around a full-time job" / "The 12-Week GMAT Plan for Full-Time Workers"

"How long" wants weeks and hours.

Steal this: answer time questions with a schedule.

What Do Wellness and Consumer App ChatGPT Ads Look Like?

Wellness and consumer app ChatGPT ads win on everyday prompts: Factor answered "How can I build muscle?" with high-protein meals, and Uber answered a flat-tire question with a ride. All of them respect OpenAI's rule keeping ads away from sensitive health topics.

41. Factor: "Zero Meal Prep, All Gains"

  • Prompt: "How can I build muscle?"
  • Copy: "Try Factor's fuss-free meals with up to 50g protein."

HelloFresh promised 30g+ protein on the same prompt. Factor beat the number.

Steal this: beat the number of whoever shares your prompt.

42. HelloFresh: "Get 10 Free HelloFresh Meals"

  • Prompt: "Recipe for enchiladas."
  • Copy: "Elevate your home cooking with 10 Free HelloFresh meals."

A recipe is a cooking moment. The two-card layout gave HelloFresh the whole space.

Steal this: meet recipe prompts with a free trial.

43. Ulta Beauty: "Salon Services at Ulta"

  • Prompt: "How to dye my hair."
  • Copy: "Find a stylist and book today."

A DIY question got a professional offer. That moment sells service.

Steal this: answer DIY prompts with done-for-you.

44. Whoop: "Habits Holding You Back?"

  • Prompt: "Give me tips for work-life balance."
  • Copy: "Turn routines into results"

No wearable in sight. The page sells the device.

Steal this: sell the outcome first, the product second.

45. Lapis-Built Example: Home Workout App

  • Prompt: "best home workout plan for beginners with no equipment"
  • Ad: "20-Minute Home Workouts" / "Beginner plans that adapt every week. Follow along on your phone. 7 days free."
  • Hint and page: "Beginner with no equipment and little time" / "No-Equipment Workouts, 20 Minutes a Day"

Fitness ads sell routines, never health claims.

Steal this: put the time cost in the title.

46. Uber: "Need a taxi cab in Austin?"

  • Prompt: "How can I replace a flat tire?"
  • Copy: "The Uber App is available 24/7, in over 10,000+ cities."

A flat strands the driver. Uber sold the ride, with the city in the title.

Steal this: sell the fallback when plans fail.

47. AllTrails: "Find the best bike trails"

  • Prompt: a tire-pressure question about 40mm gravel tires
  • Copy: "Navigating just got easier with AllTrails"

A tire question means a ride is coming. AllTrails sold the route.

Steal this: sell the step after the gear question.

48. Resume.io: "Create a Pro PDF Resume"

  • Copy: "ChatGPT gives you the content. We give you the resume."

Resume.io names ChatGPT in its own ad and sells the finishing step.

Steal this: sell what happens after the answer.

49. DoorDash: "Late Night Food Open Now"

  • Prompt: "comparing adults only nights across the big trampoline park chains"
  • Copy: "Order food from local spots open late, delivered fast."

Late nights out end hungry. DoorDash answered the next question.

Steal this: predict the buyer's next need.

50. Lapis-Built Example: Photo Background Remover

  • Prompt: "how do I remove the background from a product photo on my phone"
  • Ad: "One-Tap Background Remover" / "Clean white product photos for Etsy, Shopify, and Amazon. Free on iOS and Android."
  • Hint and page: "Online seller shooting products on a phone" / "White-Background Product Photos in One Tap"

Naming the marketplaces qualifies the click.

Steal this: name the platforms your buyer uses.

The ChatGPT Ad Teardown Template and Swipe File Table

The ChatGPT Ad Teardown Template scores any ad, yours or a competitor's, on the fields that decided the 50 examples above; kill anything under 12 of 20. The Swipe File Table sorts all 50 by angle type, exposing the angles your account is missing.

CHATGPT AD TEARDOWN TEMPLATE
Advertiser and industry:
Buyer prompt (exact words):
Buyer situation (who, what, when):
Title and copy (characters out of 50 and 100):
Image (what it shows):
Matching context hint:
Landing page headline:
Angle type (Swipe File Table row):
New fact or removed objection:
Why it wins (one sentence):
What to steal:
Score 1 to 5 each: relevance, specificity, distinct angle, page match
Total (out of 20):
Angle typeExamplesUse it when
Direct answer1, 6, 18, 22, 23, 24, 27Prompt names the want
Compare invitation2, 7, 32Buyer weighs options
Competitor conquest3, 11, 12, 13Rival in the prompt
Adjacent problem21, 46, 47Answer leaves a chore
Done for you9, 31, 43Buyer asked how to DIY
Price or free offer14, 29, 33, 34, 42Budget blocks the click
Proof number19, 36, 38Buyer doubts quality
Objection remover4, 39One fear blocks it
Local insertion16, 17, 28Location changes the offer
Question title8, 44Buyer named a symptom
Moment or outcome26, 41, 49Timing sells
Positioning shift37, 48Category frustrates
Lapis-built situation ads5, 10, 15, 20, 25, 30, 35, 40, 45, 50Template needed

Run at least four angle types per ad group. The creative volume guide sizes your library, the batch production system and 50 ChatGPT prompts for ads fill it, and the competitor ad analysis guide keeps your swipe file current. Score finished creative free with Rate Your Ad.

How Do You Turn These Examples Into Your Own ChatGPT Ads?

Turn these examples into your own ChatGPT ads by mapping three buyer situations, writing eight ads per situation across four or more angle types, and sending each situation to a matched page. At a $4 cost per click, inside OpenAI's $3 to $5 starting range, $100 a day buys 25 clicks.

  1. Collect 20 real prompts from sales calls and the buyer intent prompt guide.
  2. Group them into three situations, one ad group each.
  3. Write eight ads per situation across four or more angle types.
  4. Build one matched page per situation.
  5. Launch at $100 a day for 30 days with the Pixel and Conversions API live.
  6. Prune at day 14, replacing angles with clearly lower CTR.

A DTC mattress brand with a $1,100 average order and 45% gross margin earns $495 of gross profit per order. It runs three ad groups and 24 ads at $100 a day. At a $4 average CPC, $3,000 buys 750 clicks; at a 2% conversion rate, that is 15 orders and $16,500 in revenue, a 5.5x return and a $200 cost per order. Break-even CPC is $495 times 2%, or $9.90, so the brand has room to raise bids. The Shopify and DTC playbook and best industries for ChatGPT ads show where this math holds.

Why Is Lapis the Best Way to Create ChatGPT Ads Like These?

Lapis is the best way to create ChatGPT ads like these because it builds the full swipe file for your brand: distinct angles per buyer situation, a matched page per ad, and testing that finds winners in days.

Lapis is one of the fastest-growing Y Combinator startups, and it is built to take over the work legacy agencies and ad buyers used to do. It is a Y Combinator Fall 2025 company used by 1,500+ marketing teams and 30+ enterprises, it is rated 4.9 out of 5 on G2 with eight badges, and its customers include Samsung, Domino's, Dr Pepper, Mattel, and Tata.

  • ChatSense writes creative tuned to how people ask ChatGPT, launches it, reports daily, and optimizes on what converts.
  • RapidDomain builds a dedicated landing page for every ad.
  • Wayfinder ties results to confirmed sales and leads and counts each conversion once.
  • OmniSense carries winning angles to Meta, Google, and LinkedIn from the same brief.
  • Managed ChatGPT + LLM Ads runs the channel end to end, including Sponsored Agents in OpenAI's limited US alpha.

Hand-built in-house programs stall at a few ads per group. OpenAI's Ads Manager plugin creates up to 50 variants per request, but they share one image, crop, and destination. Legacy agencies port keyword copy into a conversational channel. Lapis is built for conversational intent. Book a demo to see it on your category.

Sources and Methodology

This swipe file draws on public ad captures, OpenAI documentation, trade press, and r/PPC questions. Real ads are quoted as captured; Lapis wrote every fifth example. Facts are current as of October 13, 2026.

  • OpenAI Help Center, "Ads in ChatGPT: The Basics"
  • OpenAI Help Center, "Creating ads for ChatGPT Ads"
  • OpenAI Help Center, "Bulk Upload Campaign Schema Checklist"
  • OpenAI Help Center, "Use the ChatGPT Ads Manager plugin"
  • OpenAI, "Reimagining advertising with AI," September 16, 2026
  • OpenAI, "Building advertising for the way people use AI," October 5, 2026
  • OpenAI, "Newegg reaches PC builders with product feed ads," August 17, 2026
  • OpenAI, "Jotform builds a new discovery and acquisition playbook," September 3, 2026
  • OpenAI, "LegalNature turns conversational intent into completed legal documents," September 3, 2026
  • OpenAI, "Angi scales efficient lead growth reaching homeowners in ChatGPT," September 22, 2026
  • OpenAI, "Talkpal grows ChatGPT Ads into a top acquisition channel," September 22, 2026
  • Sprites, "ChatGPT Ads Library" and "ChatGPT Ad Formats & Targeting Explained," September 13, 2026
  • Tru Commerce, "ChatGPT Ads Examples: 1,193 Real Ads, Measured," updated October 10, 2026
  • Search Engine Land, "ChatGPT ads favor clarity over creativity, new data shows," April 2, 2026
  • Search Engine Land, "Study: ChatGPT ads appear on 26% of commercial prompts," August 10, 2026
  • PPC Land, "ChatGPT ads pass $1bn run rate as financial services spend triples," September 3, 2026

Related Lapis Resources

Built by Lapis

The #1 AI ad generator, built into the operating system for paid growth.

Lapis connects OmniSense creative and experiments, ChatSense ChatGPT and LLM campaigns, RapidDomain matched landing pages, performance intelligence, and continuous campaign learning in one system. Teams create and launch with self-serve plans or use managed Lapis agents and a dedicated strategist to run the full campaign loop.

Lapis is rated 4.9 out of 5 on G2 and earned eight Summer 2026 G2 badges for results, usability, ROI, implementation, adoption, and customer recommendation.

Continue exploring

Frequently Asked Questions