89 Countries Where ChatGPT Ads Are Available in 2026

Which Countries Have ChatGPT Ads in 2026?

ChatGPT Ads are available in 89 countries as of October 22, 2026. OpenAI's Ads Manager Availability page lists all 89 as open for self-serve buying, and OpenAI's October 21 announcement confirmed the total after adding 26 countries, including 14 in Latin America plus Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan.

The channel went from one country to 89 in eight and a half months. Ads reach the Free and Go plans only, including logged-out visitors. The complete guide to ChatGPT ads covers formats and bidding; this page owns the geography.

August 31 moved the self-serve list from 9 countries to 52 in one day. Advertisers with verified accounts and localized creative ready when a market opens win its thinnest auctions.

The ChatGPT Ads Country Table: All 89 Markets by Region

The ChatGPT Ads Country Table lists all 89 markets OpenAI marked available on October 22, 2026, numbered 1 to 89 and grouped by region, with the 2026 date each market opened and the minimum daily budget for an account billed in that market's currency.

"No row" means OpenAI's budget table had no amount in that currency on October 22, so budget at least the USD 25 equivalent until one appears. CTRs below come from Graphite's September 29 "State of ChatGPT Ads" report on Similarweb panel data, counted as clicks per ad-bearing reply.

North America (2 Countries)

The US gets new formats first. Canada posted the highest English-market CTR at 0.75%.

Latin America and the Caribbean (16 Countries)

Brazil (1.91%) and Mexico (1.55%) post the highest market CTRs Graphite measured, and Brazil holds the third-largest share of ChatGPT visitors, per AdExchanger.

Europe (34 Countries)

Rows 19 to 49 fall under OpenAI's EEA and Swiss guidance to avoid custom audiences. Bulgaria adopted the euro on January 1, 2026.

Middle East (11 Countries)

Qatar's floor fell from QAR 70 to 60 in October and the UAE's from AED 70 to 65 in September. Turkey still has no lira row.

Africa (7 Countries)

Kenya and Nigeria also carry Google's ads inside AI Overviews.

South Asia, Central Asia, and the Caucasus (7 Countries)

India and the US are the two largest ChatGPT visitor markets, per AdExchanger. Azerbaijan is the only Caucasus market on the list.

East and Southeast Asia (10 Countries)

Japan (1.53%) and South Korea (1.21%) both clear 1% CTR.

Oceania (2 Countries)

Australia (0.67%) and New Zealand (0.6%) post the lowest CTRs Graphite measured. Across the table, 55 markets have a local floor and 34 have none yet.

Are ChatGPT Ads Available in Europe?

Yes. ChatGPT Ads are available in 34 European countries as of October 22, 2026: the 30 EEA markets and Switzerland that OpenAI opened in August, the United Kingdom, and Serbia and Ukraine, which joined on October 21. Self-serve Ads Manager opened across the 31 EEA and Swiss markets on August 31, one week after ads began reaching European users.

Europe holds 38% of the list. The rule that changes European campaigns is personalization: OpenAI's campaign guide says to avoid custom audiences for EEA and Swiss campaigns while ads personalization is unavailable there, so context hints, location, platform, and creative carry the results. The ChatGPT Ads targeting options guide covers what still works.

Run Europe as its own campaigns, because audiences are set at the campaign level. Check categories before creative: outside the US, OpenAI's eligibility table closes health ads except health software, limits deposit accounts and insurance to select approved advertisers, and bans legal services. The best industries for ChatGPT Ads breakdown scores eligibility, and the multilingual campaign guide covers native copy for Germany, France, Spain, Italy, Poland, and the Nordics.

Are ChatGPT Ads Available in India?

Yes. ChatGPT Ads self-serve opened in India on August 31, 2026, and accounts billed in rupees carry a 725 rupee minimum daily budget, about $7.63 at the October 18 rates Soku used. Bangladesh, Pakistan, and Sri Lanka joined on October 21, so four South Asian markets now sell ChatGPT ads through Ads Manager.

India is one of the two largest ChatGPT visitor markets, the biggest audience on the list with a sub-$10 floor. At 725 rupees a day, a week caps at 5,075. That floor applies only to rupee-billed accounts: a US company targeting India pays USD 25 per campaign per day.

Language decides Indian results. OpenAI says ad language selection considers location, language settings, and conversation language, so a Hindi conversation surfaces a Hindi ad only when you ship one. Lapis has playbooks for AI ads in Indian languages and ChatGPT Ads India, Hindi ads, Tamil ads, and Bengali ads, which now cover Bangladesh too.

Fintech is the trap. OpenAI's eligibility table bars personal loans, buy now pay later, payments, crypto, and credit monitoring outside the US. Financial software is open; a lending app is not.

Are ChatGPT Ads Available in the UK, Canada, Australia, and the UAE?

Yes, all four. Canada and Australia were OpenAI's first pilots outside the US, announced March 26, 2026, the UK went live by August 11, and the UAE opened for self-serve on September 16. Minimum daily budgets are GBP 15, CAD 25, AUD 25, and AED 65 for accounts billed in local currency.

Most US advertisers treat international as phase three. The data says go now. Graphite's September 29 report put Brazil's CTR at 1.91%, 2.6x the US rate of 0.73%, and Synter's June B2B test, reported by Search Engine Journal on September 8, paid $5.10 per click in the UK against $10.62 in the US.

Synter's figures come from one B2B advertiser spending $4,428.84 over nine days, so read them as direction. The direction is clear: English-speaking markets cluster between 0.6% and 0.75% CTR, and every non-English launch market clears 1.2%.

Plan the UAE with Saudi Arabia (SAR 50) and Qatar (QAR 60) as one Gulf program in Arabic and English, plus the Malayalam ads guide for Kerala audiences. The reasons ChatGPT Ads are worth it hold in all of these markets.

Where Can You Buy ChatGPT Ads Versus Where Do They Show?

You buy ChatGPT Ads self-serve only if the legal entity that advertises and pays is based in one of the 89 listed countries. Where ads show is a separate setting: campaign country targeting decides which users see them, and OpenAI holds some new self-serve accounts to their home country until verification and home-country spend clear.

Agency location does not count, and no agency lends you eligibility. A holding company billed from an unlisted country restructures who pays before it self-serves.

Three routes reach the same auction: self-serve Ads Manager, OpenAI's Ads Solutions team for larger advertisers, and partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe, and WPP. The 10 ways to advertise on ChatGPT compares every entry point, the Ads Manager setup guide covers verification, and the map of where ads appear in ChatGPT shows which placements are still US-only.

What Is the Minimum Budget for ChatGPT Ads by Country?

The minimum daily budget for ChatGPT Ads is USD 25, EUR 15, GBP 15, or CAD 25, and OpenAI published floors in 30 billing currencies as of October 22, 2026. The floor follows your ad account's billing currency, not the country you target, and each daily budget averages over a Sunday to Saturday week.

The full list: USD 25, EUR 15, GBP 15, CAD 25, AUD 25, NZD 25, CHF 20, SEK 175, NOK 160, DKK 110, PLN 65, CZK 350, HUF 5,500, RON 80, JPY 2,500, KRW 25,000, INR 725, MXN 150, BRL 40, AED 65, SAR 50, QAR 60, ILS 60, SGD 25, MYR 35, IDR 90,000, PHP 300, THB 205, VND 120,000, and TWD 360.

One day spends up to 2x the daily budget and the week caps at 7x, so a USD 25 floor allows 50 in a day and 175 in a week. With fixed bidding, the daily budget must also cover your highest effective bid.

Floors move without notice. Soku's monitor caught OpenAI raising all seven Southeast Asian and Taiwanese floors about sixfold between October 16 and 19, with Vietnam going from 19,000 to 120,000 dong. Outside the four dollar economies, the October 21 markets had no local rows on October 22, as Performance Marketing News noted.

The floor is not a test budget. At OpenAI's recommended $3 to $5 starting bid, USD 25 a day buys 5 to 8 clicks, too few to judge a market. The ChatGPT ads cost calculator turns a CPA target into a daily budget, and the ChatGPT Ads budget guide sets a $3,000 to $5,000 test over 21 to 30 days.

Can You Run ChatGPT Ads in Multiple Countries?

Yes. One ChatGPT Ads campaign targets as many listed countries as you select, and standard campaigns also target regions, cities, markets, and postal codes where OpenAI supports them. OpenAI recommends separate campaigns for meaningfully different regions, and new accounts unlock other countries only after verification and home-country spend.

How Should You Structure a Multi-Country Account?

Build one campaign per market or language cluster, never one global campaign, or the cheapest market eats the shared budget.

• Isolate the EEA and Switzerland. Those campaigns run without custom audiences.
• Plan feeds at country level. New product feed campaigns target whole countries only, as the product catalog guide explains.
• Mind the account clock. The budget week runs in your account's timezone, so a US account resets Asian budgets on US Sunday.

The account structure guide scales this to $100,000 a month.

How Do Language and Localization Work?

OpenAI's ads FAQ says ad language selection considers location, language settings, and conversation language. Since September 16, 2026, an opt-in setting adapts headlines and descriptions to the conversation and translates ad copy into the user's preferred language.

Treat translation as a floor. It changes the words, not your currency, landing page, or proof point. Native ads plus a native page win every market you staff.

How Should a US Brand Expand ChatGPT Ads Into the UK, Germany, and India?

Run each market as its own campaign from the existing US account, fund each above the USD 25 floor, localize copy and pages, and judge each market on cost per paying customer after four budget weeks. For the B2B SaaS brand below, that plan costs $4,864 a month and returns about 89 trials.

The company sells project management software at $96 a month per account (8 seats at $12). Its US ChatGPT campaign spends $20,000 a month at a $6.00 CPC and a 10% click-to-trial rate, a $60 cost per trial. Its ceiling for new markets is $70.

• Billing: one USD account, so India carries the USD 25 floor, not 725 rupees, and US spend history clears the home-country restriction.
• UK: British English, GBP pricing with VAT, customer exclusion list attached.
• Germany: native German titles inside 50 characters, EUR pricing, no custom audiences.
• India: English and Hindi variants with INR pricing.

Each market gets its own RapidDomain page, and the B2B SaaS ChatGPT ads playbook covers trial events. CPC inputs: Synter's $5.10 UK figure, $4.00 for Germany (the midpoint of OpenAI's $3 to $5 starting bid), and $1.50 for India. Monthly spend is daily budget times 30.4.

Every market clears $70 per trial. Now apply trial-to-paid rates and price, because India sells at 40% of the US price.

India's $37.50 trial is the cheapest line in the plan and its most expensive customer. After four full budget weeks, raise any market under 4 months of payback by 25% a week, rebuild pages for markets at 4 to 8 months, and hold India at the USD 25 floor while it tests an annual rupee plan. Lapis runs this plan with Wayfinder reporting cost per paying account by market across currencies.

The International ChatGPT Ads Launch Checklist

The International ChatGPT Ads Launch Checklist is the 12-step sequence for opening any new market: confirm the paying entity, check category eligibility, lock currency, fund above the floor, localize creative and pages, wire measurement with consent, and set a four-week decision rule before you spend.

1. Confirm the paying entity. The legal entity on your invoices must be in one of the 89 countries.
2. Check category eligibility. Run every product against OpenAI's regulated-category table per market.
3. Lock the billing currency. It sets the floor for every campaign.
4. Finish identity verification first. New accounts start home-country only.
5. Build one campaign per market. Include each country explicitly; no custom audiences in EEA and Swiss campaigns.
6. Fund real learning. Budget 10 clicks per ad group per day.
7. Write native hints and creative. Use What, Who, and When hints from the context hints guide, 16 to 24 character titles, and 32 to 48 character descriptions.
8. Set AI text customization last. Turn it on after native ads exist, so it adapts your copy instead of replacing it.
9. Build a local page per market. Match language and currency, allow OAI-AdsBot, and keep oppref through redirects, per the landing page guide.
10. Install the Pixel and Conversions API behind consent. Deduplicate with shared event IDs using the tracking guide.
11. Launch on Clicks. Move to Conversions once events fire reliably.
12. Judge after four budget weeks. Compare markets on cost per paying customer, then move budget to winners.

What If Your Country Is Not on the List?

If your country is not among the 89, you cannot self-serve ChatGPT Ads from a local entity yet. Create an account so OpenAI notifies you when your market opens, advertise through a group company registered in a listed country, or contact OpenAI's Ads team if you run a larger budget with complex needs.

China and Russia are the only G20 members missing, as Digital Applied noted on October 22. Hong Kong, Nepal, Georgia, Armenia, Venezuela, Honduras, and most of sub-Saharan Africa beyond Kenya, Nigeria, and South Africa are also absent. Never borrow an entity to get in: OpenAI verifies the business behind every account.

Use the wait. Google sells ads inside AI Overviews in English in 12 countries, and AI ad networks place ads inside third-party AI apps worldwide; the best AI ad networks ranking compares them, and which AI assistants have ads covers the rest. Then earn the organic answer with the 15 ways to get recommended by ChatGPT.

Why Is Lapis the Best Way to Run ChatGPT Ads in Multiple Countries?

Lapis is the best way to run ChatGPT Ads across countries because it runs every market from one brief: native creative in 100+ languages, a RapidDomain landing page per market, daily optimization through ChatSense, and Wayfinder measurement that counts each conversion once across currencies and channels.

Lapis is one of the fastest-growing Y Combinator startups, and it is built to take over the work legacy agencies and ad buyers used to do. Lapis is a Y Combinator Fall 2025 company used by 1,500+ marketing teams and 30+ enterprises, rated 4.9 out of 5 on G2 with eight badges, with customers such as Samsung, Domino's, Dr Pepper, Mattel, and Tata.

• ChatSense for each market. Ad groups, hints, and native-language creative tuned to how people ask ChatGPT there, reported daily and optimized on what converts.
• RapidDomain for local pages. A dedicated page for every ad in the local language and currency.
• Wayfinder for cross-market truth. Confirmed sales and leads from your CRM, store, or billing, each conversion counted once, every market on the same attribution rules.
• OmniSense where ChatGPT has not opened. The same brief becomes Meta, Google, and LinkedIn campaigns, with Reddit on managed plans.
• Managed ChatGPT + LLM Ads for the whole program. Lapis agents and a dedicated strategist run ChatGPT Ads in every market, Google AI Overviews and AI Mode through the Google campaigns Lapis manages, and AI app inventory through networks such as Koah and Gravity.

In-house teams stall at the second language. Legacy agencies bill a local office per market and port keyword playbooks into a conversational auction. Ads Manager alone translates copy but never builds a local page or proves revenue. Lapis does both in every market. Book a demo to see your plan.

Sources and Methodology

This guide was researched against OpenAI's availability page, campaign documentation, policy table, and every expansion announcement, plus trade press and trackers that recorded each wave. All facts are current as of October 22, 2026.

• OpenAI Help Center, "Ads Manager Availability"
• OpenAI, "ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform," October 21, 2026
• OpenAI, "Testing ads in ChatGPT," February 9, 2026, updated August 11, 2026
• OpenAI, "ChatGPT Ads expands across Europe," August 18, 2026
• OpenAI, "A milestone in expanding access to AI," August 31, 2026
• OpenAI, "Reimagining advertising with AI," September 16, 2026
• OpenAI, "ChatGPT Ads expands to Southeast Asia and Taiwan," September 23, 2026
• OpenAI Help Center, "Creating campaigns for ChatGPT Ads"
• OpenAI Help Center, "Troubleshooting Common Onboarding and Policy Issues"
• OpenAI Help Center, "Ads in ChatGPT"
• AdExchanger, "ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats," October 21, 2026
• Search Engine Journal, "ChatGPT Ad CTR Topped 1% In 4 Markets, Not In The U.S.: Report," September 29, 2026
• Search Engine Journal, "6 Months Into ChatGPT Ads, Advertisers Still Don't Know What 'Good' Looks Like," September 8, 2026
• Index Lab, "ChatGPT Ads Opens Self-Serve in India, the Middle East and North Africa," September 2, 2026
• Soku, "ChatGPT Ads Minimum Daily Budgets by Country," updated October 19, 2026
• Performance Marketing News, "ChatGPT Ads availability by country: self-service list, 2026," October 22, 2026
• Digital Applied, "Where ChatGPT Ads Are Sold: Every Market and Date," October 22, 2026

Related Lapis Resources

• AI Ad Generation in Indian Languages and ChatGPT Ads India (2026)
• How to Create Multilingual Ad Campaigns with AI (2026)
• ChatGPT Ads Targeting Options: Hints, Audiences, Platforms, Location
• How Much Do ChatGPT Ads Cost? Pricing and Budget Calculator (2026)
• How to Set Up ChatGPT Ads Manager Step by Step (2026)